TANZANIA TOURISM SECTOR SURVEY - Bank of Tanzania

Table 2.2(d): Purpose of Visit by Country under the Non-package TourArrangementCountry Business Conference Leisure and Holidays VFR OtherItaly 2.9 2.2 5.9 4.6 2.9Kenya 10.8 26.5 5.6 14.7 6.1Canada 6.8 0.7 4.3 4.6 15.5France 5.3 4.4 4.7 3.3 1.4Norway 1.6 5.1 8.1 2.6 5.1Sweden 1.4 10.3 3.5 2.7 4.3Zambia 20.2 4.4 1.0 4.0 1.1Germany 5.7 8.8 8.0 7.5 3.2Australia 2.9 1.5 3.6 1.9 0.7Netherlands 3.1 2.2 4.6 3.7 2.5Switzerland 1.8 0.7 4.8 2.0 2.2South Africa 5.5 2.2 6.3 2.6 1.4United Kingdom 15.1 7.4 17.7 17.0 9.4United Arab Emirates 2.5 1.5 8.0 4.2 0.4United States 14.5 22.1 14.1 24.6 43.7TOTAL (%) 100.0 100.0 100.0 100.0 100.0Under the non-package tour arrangement, the majority of the visitors who camefor business were from Zambia, while those from Kenya dominated the conferencecategory [Table 2.2(d)]. The United Kingdom led in bringing more visitors forleisure and holidays followed by the United States of America. Under VisitingFriends and Relatives category, the United States took the lead.2.3 Age GroupTable 2.3: Number of Respondents by Age GroupAge Group (Years) Respondents % of TotalBelow 18 71 2.018-24 499 12.025-44 2,320 54.045-64 1,194 28.0Total 4,265 100.0Table 2.3 depicts the number of respondents by different age groups. About 54percent of the visitors who came to Tanzania were in the age group of 25-44,followed by the age group of 45-64. Very few visitors (about 4 percent) were in theage group of 65 years and above despite their potential in the market segmentation.10