TANZANIA TOURISM SECTOR SURVEY - Bank of Tanzania

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The survey results depict the dominance of Italy, the United States of America andthe United Kingdom as major tourist source markets to Tanzania. This is largely dueto enhanced promotional efforts in those countries. Meanwhile, Italy continues tobe the major tourist source market for Zanzibar, following the existence of Italianaccommodation investments and direct flights from Italy. The same pattern has alsobeen observed during the previous surveys.The Majority of Visitors were of ‘25–44’ Age GroupAbout 54 percent of the visitors who came to Tanzania were in the age group of25-44, followed by the age group of 45-64. Very few visitors (about 4 percent)were in the age group of 65 years and above despite their potentials in the marketsegmentation. This group is characterized by retired people who have ample timeand adequate income for leisure and holiday.The Majority of the Visitors Came Under Non-Package ArrangementVisitors who travelled on the ‘non-package’ arrangement were the majority as theyaccounted for 56.2 percent, whereas the ‘package’ visitors accounted for 43.8 percent.These results differ from the outcome of the previous surveys, where package tourhas been the most preferred travel arrangement. The change in the pattern of tourarrangement during this survey is partly explained by seasonality as the survey wasconducted during the mini-peak tourist season and the Global Financial Crisis whichstarted in the mid 2008.Visitors to Tanzania Primarily Came for ‘Leisure and Holiday’ PurposesMost of the visitors (62.4 percent) came into the country for leisure and holiday,15.3 percent for Visiting Friends and Relatives (VFR) and 11.9 percent for businesspurpose. The number of visitors who came for business and conference continuedto be minimal despite the growing importance of Conference Tourism worldwide.In order to address this problem, construction of large and modern state-of-the-artconference auditoriums to attract international Meetings, Incentives, Conferencesand Exhibitions (MICE) is necessary.Majority of Visitors to Tanzania Departed Through the Julius NyerereInternational AirportThe Julius Nyerere International Airport (JNIA) was the main gateway of touristsdeparting from Tanzania, accounting for 46.3 percent of the visitors recorded duringthe survey. Zanzibar Airport was the second departure point (26.2 percent) followedby Kilimanjaro International Airport (12.7 percent). Meanwhile, Namanga was theleading road boarder departure point.ix
Visitors are Concerned About the State of the Infrastructure and OtherFacilitiesAbout 50.0 percent of total visitors called upon the improvement of the infrastructureand other facilities. They were seriously concerned with the poor condition of theroads leading to Tarangire and Serengeti as well as traffic jams to and from the JuliusNyerere International Airport. Similarly, the visitors were not satisfied with thecondition of the airports and their facilities such as the air conditioners, signage andwashrooms.RecommendationsBased on the survey’s results, the following recommendations are given in order toenhance the development of the tourism industry in Tanzania:1. There is a need to improve roads, airports, and other facilities such as airconditions, signage and washrooms.2. Improve on customer service and procedures for issuance of VISA.3. Enhance efforts of promoting Tanzania as a tourist destination in the emergingsource markets like the Middle East as well as regional markets.4. Upgrade standards in accommodation establishments, especially facilities thatcater for elderly and people with disabilities.5. Construct a large and modern state-of-the-art conference auditorium to attractinternational Meetings, Incentives, Conferences and Exhibitions (MICE).x
Page 2 and 3: TANZANIA TOURISM SECTOR SURVEYThe 2
Page 4 and 5: Appendices.........................
Page 6 and 7: FOREWORDTourism has continued to pl
Page 8 and 9: EXECUTIVE SUMMARYRationaleTanzania,
Page 12 and 13: LIST OF TABLESTable 1.1: Domestic V
Page 14 and 15: Chapter1Recent Developments in the
Page 16 and 17: 1.2.2 Emerging Source MarketsSince
Page 18 and 19: Chapter 2Analysis of Survey Results
Page 20 and 21: The major tourist attractions in Za
Page 22 and 23: Table 2.2 (b) indicates that the ma
Page 24 and 25: This market segment is characterize
Page 26 and 27: Mt KilimanjaroHowever, the number o
Page 28 and 29: This market segment (25 - 44) is ve
Page 30 and 31: Table 2.6(b): Average Length of Sta
Page 32 and 33: 2.7 Average Length of Stay by Purpo
Page 34 and 35: Table 2.8: The Number of Visitors b
Page 36 and 37: Table: 2.9: Average Holiday Visitor
Page 38 and 39: 2.10 Areas for ImprovementOthers,12
Page 40 and 41: 2. Dominance of Visitors from Europ
Page 42 and 43: Survey MethodologyAPPENDIX Ii. Intr
Page 44 and 45: x. Tourist Expenditure EstimationTo
Page 46 and 47: APPENDIX IITHE 2008 INTERNATIONAL V
Page 48 and 49: 10. Number of nights spent in:Tanza
Page 50: Ministry of Natural Resources and T

TANZANIA TOURISM SECTOR SURVEY - Bank of Tanzania

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