TANZANIA TOURISM SECTOR SURVEY - Bank of Tanzania

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Chapter 2Analysis of Survey Results2.0 IntroductionThis chapter presents and analyses the results of the 2008 International Visitors’Exit Survey. This survey is the sixth in the series, after the maiden survey that wasconducted in 2001, followed by the 2004, 2005, 2006 and 2007 surveys. Like inthe previous years, the survey was administered at the country’s main boarder pointstargeting departing visitors. Through the questionnaire, important information onthe tourists’ profiles was collected. This included tourist source markets, age, gender,purpose of visits, travel arrangements and expenditure pattern.2.1 Source MarketsTable 2.1(a): Top 15 Source Markets to TanzaniaS/N Country of Residance Visitors %of Total1 ITALY 962 15.12 UNITED STATES OF AMERICA 816 12.83 UNITED KINGDOM 601 9.44 SOUTH AFRICA 353 5.55 KENYA 315 4.96 GERMANY 312 4.97 FRANCE 234 3.78 CANADA 222 3.59 AUSTRALIA 207 3.210 NETHERLANDS 205 3.211 UNITED ARAB EMIRATES 195 3.112 ZAMBIA 155 2.413 NORWAY 147 2.314 SWEDEN 127 2.015 SWITZERLAND 127 2.016 OTHERS 1,410 22.1Total 6,388 100.05
Table 2.1(a) presents a total of 6,388 visitors who visited Tanzania from 106countries during the two weeks survey. As shown in the Table, Italy, the UnitedStates of America and the United Kingdom took the lead, accounting for about 37percent of all the visitors. Like in the previous surveys, Europe and North Americacontinued to be the prominent tourist source markets. The results also point out newdevelopments, whereby the United Arab Emirates (UAE) and Kenya were amongthe top fifteen source markets. The appearance of Kenya was also observed duringthe survey conducted in 2001. The increase in the visitors from Kenya can partlybe explained by the increasing trade relations between the two countries. On theother hand, the appearance of UAE in the top 15 source markets is partly associatedwith the introduction of daily direct flights by Emirates and Qatar Airways to thecountry.However, promotional efforts need to be enhanced in order to tap more visitors fromother markets like the Middle East as well as regional markets. It has been observedthat over-dependence on few traditional source markets (Europe and North America)is risky and might cause adverse effects in time of crises such as the recent GlobalFinancial Crisis.Table 2.1(b): Top 15 Source Markets to ZanzibarS/N COUNTRY OF RESIDENCE VISITORS % of Total1 ITALY 871 27.12 UNITED STATE OF AMERICA 325 10.13 SOUTH AFRICA 272 8.54 UNITED KINGDOM 250 7.85 GERMANY 180 5.66 FRANCE 109 3.47 UNITED ARAB EMIRATES 108 3.48. NETHERLANDS 103 3.29. NORWAY 102 3.210. AUSTRALIA 80 2.511 SWITZERLAND 78 2.412. SWEDEN 76 2.413. KENYA 73 2.314 CANADA 71 2.215. DENMARK 71 2.216. OTHERS 446 13.9Total 3,215 100.06
Page 2 and 3: TANZANIA TOURISM SECTOR SURVEYThe 2
Page 4 and 5: Appendices.........................
Page 6 and 7: FOREWORDTourism has continued to pl
Page 8 and 9: EXECUTIVE SUMMARYRationaleTanzania,
Page 10 and 11: The survey results depict the domin
Page 12 and 13: LIST OF TABLESTable 1.1: Domestic V
Page 14 and 15: Chapter1Recent Developments in the
Page 16 and 17: 1.2.2 Emerging Source MarketsSince
Page 20 and 21: The major tourist attractions in Za
Page 22 and 23: Table 2.2 (b) indicates that the ma
Page 24 and 25: This market segment is characterize
Page 26 and 27: Mt KilimanjaroHowever, the number o
Page 28 and 29: This market segment (25 - 44) is ve
Page 30 and 31: Table 2.6(b): Average Length of Sta
Page 32 and 33: 2.7 Average Length of Stay by Purpo
Page 34 and 35: Table 2.8: The Number of Visitors b
Page 36 and 37: Table: 2.9: Average Holiday Visitor
Page 38 and 39: 2.10 Areas for ImprovementOthers,12
Page 40 and 41: 2. Dominance of Visitors from Europ
Page 42 and 43: Survey MethodologyAPPENDIX Ii. Intr
Page 44 and 45: x. Tourist Expenditure EstimationTo
Page 46 and 47: APPENDIX IITHE 2008 INTERNATIONAL V
Page 48 and 49: 10. Number of nights spent in:Tanza
Page 50: Ministry of Natural Resources and T

TANZANIA TOURISM SECTOR SURVEY - Bank of Tanzania

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