TANZANIA TOURISM SECTOR SURVEY - Bank of Tanzania

The major tourist attractions in Zanzibar are the sandy beaches and the historicalsites. As observed in the previous surveys, Italy continued to take the lead by bringingabout 27 percent of the visitors, followed by the United States of America (10 percent)and South Africa (9 percent) as shown in Table 2.1(b). The significance of the Italianmarket is largely associated with the existing Italian hotel establishments in Zanzibarcoupled with direct chartered flights from Italy. Likewise, the increase of the visitorsfrom South Africa is largely explained by the launching of ONE TIME AIR, whichflies directly from South Africa to the island three times a week. It is worth notingthat, the United Arab Emirates also appeared in the top fifteen source markets partlydue to the participation of Zanzibar in the Arab Travel Market (ATM), which takesplace in Dubai.2.2 Travel ArrangementChart 2.1: Travel ArrangementSurvey results depict that 56.2 percent of the all the visitors travelled under nonpackagetour and 43.8 percent came by the package tour arrangement (Chart 2.1).These results differ from the outcome of the previous surveys, where package tourhas been the most preferred travel arrangement. The change in the pattern of tourarrangement during this survey is partly explained by seasonality as the survey wasconducted during the mini-peak tourist season. It is worth mentioning that, most ofthe package tour visitors do not prefer to travel during the festive season (Christmasand New Year). The global financial crisis which started in the mid-2008 might havealso influenced the shift in the travel arrangement/pattern as it has been establishedthat during the time of crises, segments such as repeat visitors, special interest as wellas independent travellers and visiting friends and relatives, are assumed to be moreresilient 2 . This fact is evidenced by the increase in the proportion of tourists visitingfriends and relatives from 5.4 percent in 2007 to 15.3 percent in 2008 Survey.2UNWTO World Tourism Barometer, Vol. 7 No.1, January 2009.7