TANZANIA TOURISM SECTOR SURVEY - Bank of Tanzania

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Table: 2.9: Average Holiday Visitor’s Expenditure per Night (Top 15 SourceMarkets)S/No Country Average Average NonPackage PackageExpenditure Expenditure(USD) (USD)1 FRANCE 334 2252 UNITED KINGDOM 301 1843 UNITED ARAB EMIRATES 325 2934 UNITED STATES OF AMERICA 270 1935 KENYA 266 2366 ZAMBIA 256 2817 SOUTH AFRICA 248 2528 SWEDEN 235 949 CANADA 232 15110 NETHERLANDS 210 10911 NORWAY 206 11112 GERMANY 202 11713 SWITZERLAND 185 15114 ITALY 125 14415 AUSTRALIA 121 153Average 209 186The survey results show that the highest average package expenditure per night perperson who came for holiday in Tanzania was recorded by visitors from France,followed by visitors from the United Arab Emirates. Visitors from Australia recordedthe least average expenditure under the package tour arrangement.On the other hand, non package visitors from the United Arab Emirates recordedthe highest average expenditure per night per person, followed by the visitors fromZambia. Sweden recorded the least average expenditure per night per person. Chart2.5 shows the trends of average expenditure by travel arrangement in the last fiveyears.23
Chart 2.5: Average Expenditure per Night of Holiday Makers2.9.3 Expenditure at DestinationIn order to provide the basis for construction of Tourism Satellite Account in Tanzania,the survey attempted to collect information on tourist expenditure in accommodation,food and drinks, transport, shopping and sightseeing. The expenditure of non-packagetourists was used. Given that payments were directly made by the respondents, itwas relatively easier to remember the incurred expenditure. As for tourists underpackage travel, most of the payments were pre-paid in wholesome amount at sourcemarkets, thus rendering difficulties in desegregating the expenditures by sector.Table 2.10: Percentage Distribution of Tourists’ Expenditure by CategoryItem Accommodation Food and Transport Shopping Sight Other TotalDrinksSeeingPercent (%) 28.0 23.0 11.0 14.0 11.0 14.0 100.0The survey results revealed that expenditure in accommodation accounted for 28percent, while food and drinks accounted for 23 percent (Table 2.10). The resultsindicate the importance of accommodation as well as food and drinks items in thetourism sector.24
Page 2 and 3: TANZANIA TOURISM SECTOR SURVEYThe 2
Page 4 and 5: Appendices.........................
Page 6 and 7: FOREWORDTourism has continued to pl
Page 8 and 9: EXECUTIVE SUMMARYRationaleTanzania,
Page 10 and 11: The survey results depict the domin
Page 12 and 13: LIST OF TABLESTable 1.1: Domestic V
Page 14 and 15: Chapter1Recent Developments in the
Page 16 and 17: 1.2.2 Emerging Source MarketsSince
Page 18 and 19: Chapter 2Analysis of Survey Results
Page 20 and 21: The major tourist attractions in Za
Page 22 and 23: Table 2.2 (b) indicates that the ma
Page 24 and 25: This market segment is characterize
Page 26 and 27: Mt KilimanjaroHowever, the number o
Page 28 and 29: This market segment (25 - 44) is ve
Page 30 and 31: Table 2.6(b): Average Length of Sta
Page 32 and 33: 2.7 Average Length of Stay by Purpo
Page 34 and 35: Table 2.8: The Number of Visitors b
Page 38 and 39: 2.10 Areas for ImprovementOthers,12
Page 40 and 41: 2. Dominance of Visitors from Europ
Page 42 and 43: Survey MethodologyAPPENDIX Ii. Intr
Page 44 and 45: x. Tourist Expenditure EstimationTo
Page 46 and 47: APPENDIX IITHE 2008 INTERNATIONAL V
Page 48 and 49: 10. Number of nights spent in:Tanza
Page 50: Ministry of Natural Resources and T

TANZANIA TOURISM SECTOR SURVEY - Bank of Tanzania

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