TANZANIA TOURISM SECTOR SURVEY - Bank of Tanzania

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TANZANIA TOURISM SECTOR SURVEYThe 2008 International Visitors’ Exit Survey ReportDar es Salaam, June 2010
TABLE OF CONTENTSAcronyms.......................................................................................................Foreword........................................................................................................Acknowledgement..........................................................................................Executive summary.........................................................................................List of Tables...................................................................................................List of Charts..................................................................................................ivvviviixixiiChapter 1: Recent Developments in the Tourism Industry......................... 11.1 Global Perspective............................................................................... 11.2 Tanzanian Perspective.......................................................................... 21.2.1 Domestic Tourism............................................................................... 21.2.2 Emerging Source Markets.................................................................... 21.2.3 Legislation.......................................................................................... 31.2.4 Tourism Developments....................................................................... 3Chapter 2: Analysis of Survey Results........................................................ 52.0 Introduction........................................................................................ 52.1 Source Markets................................................................................... 52.2 Travel Arrangement............................................................................. 72.3 Age Group.......................................................................................... 102.4 Gender................................................................................................ 112.5 Visitors by Purpose of Visit................................................................. 122.6 Length of Stay..................................................................................... 162.7 Average Length of Stay by Purpose of Visit......................................... 192.8 Departure Points................................................................................. 202.9 Expenditure Analysis........................................................................... 212.9.1 Total Expenditure............................................................................... 212.9.2 Average Expenditure........................................................................... 222.9.3 Expenditure at Destination................................................................. 242.10 Areas for Improvement........................................................................ 25Chapter 3: Conclusion and Recommendations.......................................... 263.1 Conclusion......................................................................................... 263.2 Recommendations.............................................................................. 26ii
Page 4 and 5: Appendices.........................
Page 6 and 7: FOREWORDTourism has continued to pl
Page 8 and 9: EXECUTIVE SUMMARYRationaleTanzania,
Page 10 and 11: The survey results depict the domin
Page 12 and 13: LIST OF TABLESTable 1.1: Domestic V
Page 14 and 15: Chapter1Recent Developments in the
Page 16 and 17: 1.2.2 Emerging Source MarketsSince
Page 18 and 19: Chapter 2Analysis of Survey Results
Page 20 and 21: The major tourist attractions in Za
Page 22 and 23: Table 2.2 (b) indicates that the ma
Page 24 and 25: This market segment is characterize
Page 26 and 27: Mt KilimanjaroHowever, the number o
Page 28 and 29: This market segment (25 - 44) is ve
Page 30 and 31: Table 2.6(b): Average Length of Sta
Page 32 and 33: 2.7 Average Length of Stay by Purpo
Page 34 and 35: Table 2.8: The Number of Visitors b
Page 36 and 37: Table: 2.9: Average Holiday Visitor
Page 38 and 39: 2.10 Areas for ImprovementOthers,12
Page 40 and 41: 2. Dominance of Visitors from Europ
Page 42 and 43: Survey MethodologyAPPENDIX Ii. Intr
Page 44 and 45: x. Tourist Expenditure EstimationTo
Page 46 and 47: APPENDIX IITHE 2008 INTERNATIONAL V
Page 48 and 49: 10. Number of nights spent in:Tanza
Page 50: Ministry of Natural Resources and T

TANZANIA TOURISM SECTOR SURVEY - Bank of Tanzania

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