TANZANIA TOURISM SECTOR SURVEY - Bank of Tanzania

2.6 Length of StayTable 2.6(a): Average Length of Stay of Visitors to TanzaniaS/N CountryNon-Package Visitors’ Package Visitors’ AverageCountry Average Country Average1 ITALY 10 8 92 UNITED STATES OF AMERICA 10 11 103 UNITED KINGDOM 11 10 104 SOUTH AFRICA 7 7 75 KENYA 6 5 56 GERMANY 13 13 137 FRANCE 10 10 108 CANADA 11 13 129 AUSTRALIA 11 9 1010 NETHERLANDS 12 12 1211 UNITED ARAB EMIRATES 7 9 812 ZAMBIA 5 7 613 NORWAY 12 14 1314 SWEDEN 15 12 1315 SWITZERLAND 12 12 12Average 10 10 10The overall average length of stay for visitors to Tanzania was 10 nights (Table 2.6a).This is the lowest average length of stay recorded since inception of the survey in2001 largely due to seasonality as the survey was conducted in December (mini-peaktourist season). As indicated earlier, during such period most of the visitors comeunder the non-package arrangement and normally spend a few days at destination.Under the non-package arrangement, the visitors from Sweden recorded the highestaverage length of stay of 15 nights, followed by Germany with 13 nights. Just like inthe 2007 Survey, the country that stayed the least was Zambia, which recorded fivenights. Regarding the package tour arrangement, Norway had the highest averagelength of stay of 14 nights, followed by Canada and Germany, with 13 nights.Meanwhile, visitors from Kenya recorded the lowest average length of stay of fivedestinations nights. Results from the previous survey also showed that visitors fromlong haul tended to stay longer at destination. In view of this, it is important toensure that such markets are maintained by improving the infrastructure such as theroads and airports. On the other hand, the Tanzania Tourist Board should enhancepromotion in the emerging markets like India and China in case the traditionalsource markets face a calamity such as an economic crisis.16