TANZANIA TOURISM SECTOR SURVEY - Bank of Tanzania

Table 2.1(a) presents a total of 6,388 visitors who visited Tanzania from 106countries during the two weeks survey. As shown in the Table, Italy, the UnitedStates of America and the United Kingdom took the lead, accounting for about 37percent of all the visitors. Like in the previous surveys, Europe and North Americacontinued to be the prominent tourist source markets. The results also point out newdevelopments, whereby the United Arab Emirates (UAE) and Kenya were amongthe top fifteen source markets. The appearance of Kenya was also observed duringthe survey conducted in 2001. The increase in the visitors from Kenya can partlybe explained by the increasing trade relations between the two countries. On theother hand, the appearance of UAE in the top 15 source markets is partly associatedwith the introduction of daily direct flights by Emirates and Qatar Airways to thecountry.However, promotional efforts need to be enhanced in order to tap more visitors fromother markets like the Middle East as well as regional markets. It has been observedthat over-dependence on few traditional source markets (Europe and North America)is risky and might cause adverse effects in time of crises such as the recent GlobalFinancial Crisis.Table 2.1(b): Top 15 Source Markets to ZanzibarS/N COUNTRY OF RESIDENCE VISITORS % of Total1 ITALY 871 27.12 UNITED STATE OF AMERICA 325 10.13 SOUTH AFRICA 272 8.54 UNITED KINGDOM 250 7.85 GERMANY 180 5.66 FRANCE 109 3.47 UNITED ARAB EMIRATES 108 3.48. NETHERLANDS 103 3.29. NORWAY 102 3.210. AUSTRALIA 80 2.511 SWITZERLAND 78 2.412. SWEDEN 76 2.413. KENYA 73 2.314 CANADA 71 2.215. DENMARK 71 2.216. OTHERS 446 13.9Total 3,215 100.06