TANZANIA TOURISM SECTOR SURVEY - Bank of Tanzania

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The major tourist attractions in Zanzibar are the sandy beaches and the historicalsites. As observed in the previous surveys, Italy continued to take the lead by bringingabout 27 percent of the visitors, followed by the United States of America (10 percent)and South Africa (9 percent) as shown in Table 2.1(b). The significance of the Italianmarket is largely associated with the existing Italian hotel establishments in Zanzibarcoupled with direct chartered flights from Italy. Likewise, the increase of the visitorsfrom South Africa is largely explained by the launching of ONE TIME AIR, whichflies directly from South Africa to the island three times a week. It is worth notingthat, the United Arab Emirates also appeared in the top fifteen source markets partlydue to the participation of Zanzibar in the Arab Travel Market (ATM), which takesplace in Dubai.2.2 Travel ArrangementChart 2.1: Travel ArrangementSurvey results depict that 56.2 percent of the all the visitors travelled under nonpackagetour and 43.8 percent came by the package tour arrangement (Chart 2.1).These results differ from the outcome of the previous surveys, where package tourhas been the most preferred travel arrangement. The change in the pattern of tourarrangement during this survey is partly explained by seasonality as the survey wasconducted during the mini-peak tourist season. It is worth mentioning that, most ofthe package tour visitors do not prefer to travel during the festive season (Christmasand New Year). The global financial crisis which started in the mid-2008 might havealso influenced the shift in the travel arrangement/pattern as it has been establishedthat during the time of crises, segments such as repeat visitors, special interest as wellas independent travellers and visiting friends and relatives, are assumed to be moreresilient 2 . This fact is evidenced by the increase in the proportion of tourists visitingfriends and relatives from 5.4 percent in 2007 to 15.3 percent in 2008 Survey.2UNWTO World Tourism Barometer, Vol. 7 No.1, January 2009.7
Table 2.2(a): Proportion of Visitors by Country of Residence and TravelArrangementTravel ArrangementSN COUNTRY OF RESIDENCE % of package % of non TotalPackage Visitor1. ITALY 13.2 1.8 9622. UNITED STATES OF AMERICA 4.4 8.4 8163. UNITED KINGDOM 3.1 6.4 6014. SOUTH AFRICA 3.7 1.8 3535. KENYA 0.8 4.1 3156. GERMANY 2.1 2.8 3127. FRANCE 2.0 1.7 2348 CANADA 2.4 1.1 2229. AUSTRALIA 2.2 1.1 20710. NETHERLANDS 1.7 1.5 20511. UNITED ARAB EMIRATES 1.1 1.9 19512. ZAMBIA 0.1 2.3 15513. NORWAY 0.3 2.0 14714. SWEDEN 0.6 1.4 12715. SWITZERLAND 0.8 1.2 12716. OTHERS 5.4 16.7 1,410TOTAL 43.8 56.2 6,388Table 2.2 (a) shows that the United States of America, United Kingdom, Kenya andGermany took the lead in bringing more visitors under the non package arrangement.On the other hand, Italy led by bringing more package visitors, largely due to theclose working relations between the Italian tour operators and investors, particularlyin Zanzibar.Table 2.2(b): Proportion of Visitors by Travel Arrangement and Purpose ofvisitPurpose of Visit by PercentageTravel arrangement Business conference Leasures and VFR OthersholidayPackage Tour 6.2 19.5 65.2 5.0 13.1Non -package Tour 93.8 80.5 34.8 95.0 86.9%of Total Vistors 100.0 100.0 100.0 100.0 100.08
Page 2 and 3: TANZANIA TOURISM SECTOR SURVEYThe 2
Page 4 and 5: Appendices.........................
Page 6 and 7: FOREWORDTourism has continued to pl
Page 8 and 9: EXECUTIVE SUMMARYRationaleTanzania,
Page 10 and 11: The survey results depict the domin
Page 12 and 13: LIST OF TABLESTable 1.1: Domestic V
Page 14 and 15: Chapter1Recent Developments in the
Page 16 and 17: 1.2.2 Emerging Source MarketsSince
Page 18 and 19: Chapter 2Analysis of Survey Results
Page 22 and 23: Table 2.2 (b) indicates that the ma
Page 24 and 25: This market segment is characterize
Page 26 and 27: Mt KilimanjaroHowever, the number o
Page 28 and 29: This market segment (25 - 44) is ve
Page 30 and 31: Table 2.6(b): Average Length of Sta
Page 32 and 33: 2.7 Average Length of Stay by Purpo
Page 34 and 35: Table 2.8: The Number of Visitors b
Page 36 and 37: Table: 2.9: Average Holiday Visitor
Page 38 and 39: 2.10 Areas for ImprovementOthers,12
Page 40 and 41: 2. Dominance of Visitors from Europ
Page 42 and 43: Survey MethodologyAPPENDIX Ii. Intr
Page 44 and 45: x. Tourist Expenditure EstimationTo
Page 46 and 47: APPENDIX IITHE 2008 INTERNATIONAL V
Page 48 and 49: 10. Number of nights spent in:Tanza
Page 50: Ministry of Natural Resources and T

TANZANIA TOURISM SECTOR SURVEY - Bank of Tanzania

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