TANZANIA TOURISM SECTOR SURVEY - Bank of Tanzania

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2.7 Average Length of Stay by Purpose of VisitTable 2.7 depicts survey results on the average length of stay for top 15 source marketsby purpose of visit. The results show that the average length of stay for visitors whocame for leisure and holidays was 10 nights. Those who came for Visiting Friendsand Relatives stayed for nine nights with Sweden taking the lead by recording 16nights, while Zambia had the lowest average length of stay of four nights. Visitorsfrom Canada and Sweden who came for conference recorded the highest averagelength of stay of 14 nights. Business visitors stayed for seven nights with Australiaand Netherlands taking the lead.Table 2.7: Average Length of Stay by Purpose of Visit for TanzaniaS/N Country Business Conference Leisure VFR OtherandHolidays1 AUSTRALIA 15 1 10 13 232 CANADA 9 14 12 13 163 FRANCE 7 7 11 10 104 GERMANY 6 10 14 12 205 ITALY 7 9 9 8 96 KENYA 5 6 5 5 87 NETHERLANDS 11 8 13 14 148 NORWAY 5 11 12 13 179 SOUTH AFRICA 6 11 7 6 310 SWEDEN 7 14 13 16 2011 SWITZERLAND 5 8 13 10 1312 UNITED ARAB EMIRATES 6 8 7 6 N/A13 UNITED KINGDOM 7 6 11 8 2014 UNITED STATES 7 9 11 10 1015 ZAMBIA 6 8 6 4 5Average Total 7 8 10 9 13Generally, results that have been obtained from all the surveys showed that there isno improvement in the average length of stay of the visitors. One of the challengesfor tourism stakeholders is to increase the length of stay of visitors at destination.In order to increase the length of stay, there is a need to diversify tourism productsby incorporating cultural entertainments, historical sight seeing, shopping, amongothers. In addition, the infrastructure especially roads leading to the Southern TourismCircuit and the quality of services offered to the tourists should be improved.19
Historical Sites2.8 Departure PointsThe Julius Nyerere International Airport (JNIA) is the main gateway of tourists toTanzania. This is confirmed by information in Table 2.8 which indicates that majorityof the visitors (46.3 percent) recorded during the survey departed through JNIA.Zanzibar Airport was the second leading departure point (26.2 percent) followedby Kilimanjaro International Airport (12.7 percent). Meanwhile, Namanga was theleading road boarder point.20
Page 2 and 3: TANZANIA TOURISM SECTOR SURVEYThe 2
Page 4 and 5: Appendices.........................
Page 6 and 7: FOREWORDTourism has continued to pl
Page 8 and 9: EXECUTIVE SUMMARYRationaleTanzania,
Page 10 and 11: The survey results depict the domin
Page 12 and 13: LIST OF TABLESTable 1.1: Domestic V
Page 14 and 15: Chapter1Recent Developments in the
Page 16 and 17: 1.2.2 Emerging Source MarketsSince
Page 18 and 19: Chapter 2Analysis of Survey Results
Page 20 and 21: The major tourist attractions in Za
Page 22 and 23: Table 2.2 (b) indicates that the ma
Page 24 and 25: This market segment is characterize
Page 26 and 27: Mt KilimanjaroHowever, the number o
Page 28 and 29: This market segment (25 - 44) is ve
Page 30 and 31: Table 2.6(b): Average Length of Sta
Page 34 and 35: Table 2.8: The Number of Visitors b
Page 36 and 37: Table: 2.9: Average Holiday Visitor
Page 38 and 39: 2.10 Areas for ImprovementOthers,12
Page 40 and 41: 2. Dominance of Visitors from Europ
Page 42 and 43: Survey MethodologyAPPENDIX Ii. Intr
Page 44 and 45: x. Tourist Expenditure EstimationTo
Page 46 and 47: APPENDIX IITHE 2008 INTERNATIONAL V
Page 48 and 49: 10. Number of nights spent in:Tanza
Page 50: Ministry of Natural Resources and T

TANZANIA TOURISM SECTOR SURVEY - Bank of Tanzania

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