TANZANIA TOURISM SECTOR SURVEY - Bank of Tanzania

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EXECUTIVE SUMMARYRationaleTanzania, like other developing countries aims at attaining a high economic growthand poverty reduction. This can be achieved by implementing sound macroeconomicreforms, which include conducive investment environment for attracting bothdomestic and foreign investments. So far, achievement has been recorded in sectorslike tourism, where increased investments in accommodation establishmentshave been registered. The improved performance of the tourism industry is alsoattributable to the joint efforts taken by the Government and the private sector indeveloping the industry and marketing the country as a unique tourist destination.The sustainability of development in the tourism industry depends on the availabilityof reliable tourism information for policy formulation and decision making.In view of this, five institutions namely: the Ministry of Natural Resources andTourism, Bank of Tanzania, National Bureau of Statistics, Immigration Departmentand the Zanzibar Commission for Tourism (ZCT) have been jointly carrying outInternational Visitors’ Exit Surveys. The first comprehensive survey was conductedin 2001, and it was followed by a series of short surveys in 2004, 2005, 2006 anda comprehensive survey in 2007. The survey was carried out in December, 2008 atthe five major exit points, namely: the Julius Nyerere International Airport (JNIA),Kilimanjaro International Airport (KIA), Zanzibar Airport (ZAA), Tunduma andNamanga (NAM); which are road border posts.Objectives of the SurveyThe International Visitors’ Exit Survey had the following key objectives:• To update information on tourist earnings for improving compilation ofNational Accounts (NA) and Balance of Payments (BOP) Statistics.• To set benchmarks for statistics on the tourism industry.• To gather information for tourism promotion and macroeconomic policyformulation.• To provide a basis for construction of Tourism Satellite Account (TSA).Survey ManagementThe Tanzania Tourism Sector Survey is managed and implemented by the Steeringand Technical Committees, whose members are drawn from the five participatinginstitutions namely: the Ministry of National Resources and Tourism, Bank ofTanzania, National Bureau of Statistics, Immigration Department and the ZanzibarCommission for Tourism.vii
Report StructureThis report is divided into three chapters. The first chapter depicts the recentdevelopments on the Tourism Industry, both at global and national perspective.Analysis of survey results is presented in chapter two, while the conclusion andrecommendations are provided in chapter three. The survey methodology is includedas appendix I.Main Findings of the SurveyTanzania Earned USD 1,288,699,561 from Tourism Activities in 2008Using the Tourist Expenditure model, it is estimated that Tanzania earned USD1,288,699,561 in 2008, out of which Zanzibar earned USD 160,258,272. Theseearnings accrued from 770,376 and 98,677 international visitor arrivals to Tanzaniaand Zanzibar, respectively. Tourism earnings to Zanzibar were low in 2008 comparedto the previous year, largely due to the Global Financial Crisis which led to a declinein international visitor arrivals.Average ExpenditureThe survey results show that the overall average expenditure for holiday visitors whocame under package arrangement was USD 209 per person per night, while that ofnon package was USD 186 per person per night. The result indicates that overallthe package arrangement tours are relatively more expensive than the non packagetrips due to convenience during travel, safety and ease of reservation through travelagents.Length of StayThe overall average length of stay for visitors to the United Republic of Tanzaniawas 10 nights. This is a lower average length of stay compared to an average of 12nights recorded during the past three years. The decline in the average length of stayis partly due to seasonality as the survey was conducted in December (mini-peaktourist season). The average length of stay within Tanzania Mainland was nine daysand Zanzibar was seven days.Major Tourist Source Markets in TanzaniaThe following are the main source markets for 2008:1. Italy2. United States of America3. United Kingdom4. South Africa5. Kenyaviii
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Page 6 and 7: FOREWORDTourism has continued to pl
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TANZANIA TOURISM SECTOR SURVEY - Bank of Tanzania

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