TANZANIA TOURISM SECTOR SURVEY - Bank of Tanzania

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Survey MethodologyAPPENDIX Ii. IntroductionThis chapter describes approach and methodological aspects involved inconducting the 2008 International Visitors` Exit Survey. It covers practicalissues related to the survey implementation. Mostly, it focuses on designingof the survey instruments, sampling framework and utilization of the tourists’expenditure model.ii. Scope of the SurveyThe target population for the survey was the departing international visitors. Aperson is considered as an international visitor if he/she travels to a country otherthan that of his/her usual residence, for a period not exceeding twelve months,and whose main purpose of visit is other than an activity remunerated fromwithin the country visited. All other travellers were considered outside the scopeof the survey.iii. Sample SizeThe survey sample was planned to capture about two percent of 719,031international visitors who were recorded in 2007. This approach yields a samplesize of about 14,381 international visitors. In this regard, the survey managedto randomly interview about 4,265 respondents, who represented around 6,388visitors in the sample. In order to allow comparability across the years, the samplesize has remained consistent with the ones used during 2007 InternationalVisitors’ Exit Survey. This sample was considered sufficient to meet the survey’sobjectives.iv. Survey PeriodThe data collection exercise was undertaken during the mini-peak tourist season.The survey took two weeks, from 8th to 21st December, 2008.v. Survey CoverageIn order to obtain the required information from the international visitors, itwas important to conduct the survey at the entry/exit boarder points. The surveywas conducted in five departure points, namely: Julius Nyerere InternationalAirport (JNIA), Kilimanjaro International Airport (KIA), Zanzibar Airport(ZAA), Namanga (NAM) and Tunduma border points. These selected departurepoints are mostly used by the international visitors to Tanzania.29
vi. Enumerators’ ManualThe Technical Committee (TC) prepared the Enumerators’ Manual (EM) thatwas used by the enumerators as a reference document during the survey. Themanual contained information and guidelines on concepts and definitions ofsome of the key words used in the questionnaire. Additionally, the manualprovided the description of the questions and data cross-checking mechanism.vii.Training of EnumeratorsThe Enumerators’ Manual was used as a guideline document during the training.The purpose of the training was to guide the enumerators to understand thequestionnaire and equip them with interviewing techniques. Specifically, thetraining which was conducted by TC members aimed at providing skills andknowledge necessary for gathering information from the respondents.viii.The QuestionnaireThe questionnaire used in the survey had 13 questions (Appendix II):Questions 1 to 4 aimed at establishing the visitors’ profiles.Questions 5 to 8 targeted at obtaining the visitors’ travel behaviour namelytype of tour (package/non-package), items in the package and number of nightsspent.Questions 9 to 12 were structured to establish the tourists’ earnings ascribed toTanzania. In addition, the questions probed for details on the amount of moneyspent in Tanzania.Question 13 aimed at obtaining the visitors’ perception of Tanzania’s tourismindustry.IX. Data ProcessingThe data processing exercise started with manual data editing followed by dataentry. The process further involved data cleaning in order to remove outliersfrom the database. The data was processed using the ORACLE8i RelationalDatabase Management System (RDMS), which was designed to cover all themajor information as captured in the questionnaire. The system also providesbasic reports as stipulated by the users.30
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Page 4 and 5: Appendices.........................
Page 6 and 7: FOREWORDTourism has continued to pl
Page 8 and 9: EXECUTIVE SUMMARYRationaleTanzania,
Page 10 and 11: The survey results depict the domin
Page 12 and 13: LIST OF TABLESTable 1.1: Domestic V
Page 14 and 15: Chapter1Recent Developments in the
Page 16 and 17: 1.2.2 Emerging Source MarketsSince
Page 18 and 19: Chapter 2Analysis of Survey Results
Page 20 and 21: The major tourist attractions in Za
Page 22 and 23: Table 2.2 (b) indicates that the ma
Page 24 and 25: This market segment is characterize
Page 26 and 27: Mt KilimanjaroHowever, the number o
Page 28 and 29: This market segment (25 - 44) is ve
Page 30 and 31: Table 2.6(b): Average Length of Sta
Page 32 and 33: 2.7 Average Length of Stay by Purpo
Page 34 and 35: Table 2.8: The Number of Visitors b
Page 36 and 37: Table: 2.9: Average Holiday Visitor
Page 38 and 39: 2.10 Areas for ImprovementOthers,12
Page 40 and 41: 2. Dominance of Visitors from Europ
Page 44 and 45: x. Tourist Expenditure EstimationTo
Page 46 and 47: APPENDIX IITHE 2008 INTERNATIONAL V
Page 48 and 49: 10. Number of nights spent in:Tanza
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