TANZANIA TOURISM SECTOR SURVEY - Bank of Tanzania

2. Dominance of Visitors from Europe and North AmericaThe survey results continued to show the dominance of visitors from Europeand North America. In order to reduce the reliance on these two traditionalblocs, efforts should be made to penetrate into emerging source markets likethe Middle East as well as regional markets.Responsible institutions: The Ministry of Natural Resources and Tourism(MNRT), TTB, TCT, ZCT, Zanzibar Association of Tourism Investors (ZATI).3. Few Elderly Visitors (65 years and above)The survey results continue to reveal that a proportion of elderly visitorsremained minimal despite the fact that they are potential markets. As away to attract more elderly visitors, there is a need to upgrade standards inaccommodation establishments especially facilities to cater for elderly andpeople with disabilities.Responsible institutions: The Ministry of Natural Resources and Tourism(MNRT), TTB, TCT, ZCT, Zanzibar Association of Tourism Investors (ZATI).4. Low Number of Business and Conference VisitorsDespite the growing importance of the conference tourism in the world, thenumber of such visitors still remains low. There is a need to construct a largeand modern state-of-the-art conference auditorium to attract internationalMeetings, Incentives, Conferences and Exhibitions (MICE).Responsible institutions: Responsible institutions: MoFAIC, MNRT, TTB,TCT, ZCT, ZATI.5. Tourism Industry has been Negatively Impacted by the Global FinancialCrisis (GFC)In order to mitigate the effects of the Global Financial Crisis on the tourismsector, the following are recommended:• There is a need to closely monitor the tourism business trend throughcompilation and analysis of statistical data, information and consultingwith both the Public and Private Sectors,• Promote domestic and regional tourism. At the same time, targetindependent travelers who are more resilient at times of crisis. Tourismestablishments should also concentrate on containment of cost andimproving quality of products and services.Responsible institutions: MNRT, TTB, TCT, ZCT, ZATI27