A Multidisciplinary Research Journal - Devanga Arts College

Marketing assistance 47 47
Consultation and training 5 5
TOTAL 100 100.00
The above table shows the majority of the customers of the primary co-operative banks
(47%) used the services marketing assistance.
DISSATISFACTION REGARDING OTHER SERVICES
The study enquired about the reason for dissatisfaction of other services provided by the
primary co-operative banks. The analysis of data showed that out of 100 respondents, 12
respondents (12%) dissatisfied with poor quality, 51 respondents (51%) dissatisfied with delay in
supply, 22 respondents (22%) dissatisfied with inconvenient package and the remaining portion
of 15 respondents (15%) stated other reasons like more formalities, partiality etc.
DISSATISFACTION REGARDING OTHER SERVICES
OPINION NUMBER OF
RESPONDENTS
PERCENTAGE OF
TOTAL
Poor qualities 12 12
Delay in supply 51 51
Not in convenient package 22 22
Other 15 15
TOTAL 100 100.00
The above table clearly shows that most of the customers of primary co-operative banks
are dissatisfied with the delay in supply (51%) and inconvenient package (22%).
SUGGESTIONS FOR IMPROVING SERVICES
The study solicited the suggestions from the borrower for improving services by primary
co-operative banks. The analysis of collected data showed that out of 100 respondents in respect
of 28 respondents (28%) suggested the introduction of new loan schemes, 24 respondents (24%)
suggested the increase in the working hours, 18 respondents (18%) suggested the introduction of
new branches and 20 respondents (20%) suggested to reduce the rate of interest and 10
respondents opined to simplify the formalities for sanctioning the loan.
SUGGESTIONS FOR IMPROVING SERVICES