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A Multidisciplinary Research Journal - Devanga Arts College

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Since the calculated value is less than the table value, the hypothesis that education level<br />

of respondents not influences the level of attitude of customers is accepted.<br />

Therefore, there is no significant relationship between the qualification level and level of<br />

attitude of customers.<br />

OCCUPATION OF THE SAMPLE CUSTOMERS<br />

The occupation of sample customers could influence their level of attitude.<br />

In order to ascertain whether there is any significant relationship between occupation and<br />

level of attitude of customers the following table has been prepared.<br />

OCCUPATION AND LEVEL OF CUSTOMERS ATTITUDE<br />

S.NO. OCCUPATION HIGH MEDIUM LOW TOTAL<br />

1. Farmer 11 28 3 42<br />

2. Salaried Employee 9 23 4 36<br />

3. Self Employed 7 21 5 33<br />

4. Entrepreneur 1 2 2 5<br />

5. Self help group 3 21 7 31<br />

6. Artisan 2 1 0 3<br />

Total 33 96 21 150<br />

From the table it can be seen that out of 150 respondents more than 50 percent have<br />

medium level of attitude. Whereas one-fifths of the respondents have high level of attitude the<br />

rest falling under ‘Low category’.<br />

Degree of freedom = 10<br />

Calculated value = 12.4883<br />

Table value at 5% level = 12.6

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