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A Multidisciplinary Research Journal - Devanga Arts College

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Hence they has to maintain their office with modern looking equipment, and they have to<br />

concentrate on visual appearance of physical facilities in the company, and have to concentrate<br />

on the physical representation of the service (such as plastic credit cards), and they have to<br />

concentrate on the material associated with the service.<br />

CONCLUSION<br />

Policy holder must become a customer only by quality service and since the market has<br />

opened for more players, the monopoly of the public sector is wider area. Among the total<br />

respondents Life insurance Corporation of India was got first place and Bajaj Allianz Life<br />

Insurance was got the second position. Every insurance company must strive hard to retain the<br />

customers and giving prompt service to the customers. Employees in the insurance company will<br />

always willingness to the customer.<br />

REFERENCES<br />

1 .S. Suresh,”Customer Retention Marketing of Insurance Industry”, The Insurance Time<br />

Vol.XXVIII, NO, 7, June 2008.<br />

2. Records of BAJAJ ALLIANCE INSURANCE LTD, Auppukottai.

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