community college reports that it was seldom <strong>of</strong>fered a choice from publishers to order bundleditems separately (<strong>IBHE</strong> Survey 2006).In an August 2006 survey <strong>of</strong> 502 pr<strong>of</strong>essors at two-year and four-year instituti<strong>on</strong>sc<strong>on</strong>ducted for <strong>the</strong> Associati<strong>on</strong> <strong>of</strong> American Publishers, polling firm Zogby Internati<strong>on</strong>al foundthat 53 percent <strong>of</strong> resp<strong>on</strong>dents required use <strong>of</strong> supplemental materials in <strong>the</strong>ir classrooms, 33percent recommended that <strong>the</strong>ir students use supplemental materials, 12 percent did nei<strong>the</strong>r, and 3percent were not sure what <strong>the</strong>y do with supplemental materials (Zogby 2006). Interestingly, <strong>the</strong>percentage <strong>of</strong> faculty requiring textbooks dropped from 87 percent to 81 percent from a similarsurvey c<strong>on</strong>ducted by Zogby Internati<strong>on</strong>al in 2004, while <strong>the</strong> percentage <strong>of</strong> faculty requiring <strong>the</strong>use <strong>of</strong> supplemental materials increased from 46 percent to 53 percent.New Editi<strong>on</strong>sWhile no <strong>on</strong>e would suggest that textbooks should not be kept current with new advancesin knowledge and pedagogy, new editi<strong>on</strong> adopti<strong>on</strong>s generally increase student costs because newtextbooks are generally more costly than used textbooks. New editi<strong>on</strong>s reduce <strong>the</strong> market <strong>on</strong> usedtextbooks because it is more difficult to sell older editi<strong>on</strong>s when new editi<strong>on</strong>s are adopted.The amount <strong>of</strong> time between <strong>the</strong> release new textbook editi<strong>on</strong>s has become shorter.Currently, new editi<strong>on</strong>s are generally released every three to five years. The standard 10 to 20years ago for <strong>the</strong> release <strong>of</strong> new editi<strong>on</strong>s was generally every four to five years (GAO 2005).Zogby Internati<strong>on</strong>al asked faculty members whe<strong>the</strong>r <strong>the</strong> timing for <strong>the</strong> release <strong>of</strong> new editi<strong>on</strong>swas “about right, too frequent, or not frequent enough” (Zogby 2004). The faculty membersresp<strong>on</strong>ded:• about right (48 percent);• too frequent (35 percent);• not frequent enough (8 percent); and• uncertain (9 percent) (Zogby 2004).There is a str<strong>on</strong>g correlati<strong>on</strong> between <strong>the</strong> life <strong>of</strong> a textbook and revenue from sales. Thel<strong>on</strong>ger <strong>the</strong> life <strong>of</strong> a textbook, <strong>the</strong> lower <strong>the</strong> revenue generated from sales. A l<strong>on</strong>ger life meansmore used copies are available, thus reducing revenue from sales. According to <strong>the</strong> GAO,“publishers estimated that in <strong>the</strong> sec<strong>on</strong>d year <strong>of</strong> an editi<strong>on</strong>, <strong>the</strong>y might sell 25 percent to 70percent <strong>of</strong> <strong>the</strong> textbooks that were sold <strong>the</strong> first year” (GAO 2005).<strong>Textbook</strong> SpendingThe average total cost students actually pay for textbooks is currently under debate.According to GAO, first-time, full-time students at four-year public instituti<strong>on</strong>s spent $898 <strong>on</strong>textbooks and supplies during academic year 2003–2004 (GAO 2005).The 2006 survey c<strong>on</strong>ducted by <strong>the</strong> <strong>IBHE</strong> found that <strong>the</strong> average annual gross textbookcost to students at community colleges was between $941 and $1,027. These figures are <strong>the</strong> initialcost for textbooks and do not take into account a student selling back textbooks at <strong>the</strong> end <strong>of</strong> <strong>the</strong>semester. Since <strong>the</strong> majority <strong>of</strong> students participate in buyback programs, <strong>the</strong> final cost would beless for <strong>the</strong>se students. In comparis<strong>on</strong>, if textbook rental programs were implemented atcommunity colleges, <strong>the</strong> average estimated annual mandatory textbook rental fee, excluding debtservice to repay m<strong>on</strong>ey borrowed for start-up costs, would be $337.-18-
The <strong>IBHE</strong>’s 2006 survey found that <strong>the</strong> average annual gross textbook cost to students atpublic universities was between $735 and $891. With <strong>the</strong> excepti<strong>on</strong> <strong>of</strong> <strong>on</strong>e instituti<strong>on</strong>, <strong>the</strong>sefigures are for <strong>the</strong> initial cost <strong>of</strong> textbooks and do not take into account a student selling backtextbooks at <strong>the</strong> end <strong>of</strong> <strong>the</strong> semester. Since <strong>the</strong> majority <strong>of</strong> students participate in buybackprograms, <strong>the</strong> final cost would be less for <strong>the</strong>se students. In comparis<strong>on</strong>, if textbook rentalprograms were implemented at public universities, <strong>the</strong> average estimated annual mandatorytextbook rental fee, excluding debt service to repay m<strong>on</strong>ey borrowed for start-up costs, would be$305.According to <strong>the</strong> College Board, <strong>the</strong> 2006-07 nati<strong>on</strong>al average cost for books andsupplies at two-year instituti<strong>on</strong>s is $850 and at four-year public instituti<strong>on</strong>s $942. The Midwestaverages for books and supplies at two-year and four-year instituti<strong>on</strong>s are $817 and $877,respectively (College Board 2006). Finally, according to <strong>the</strong> Nati<strong>on</strong>al Retail Federati<strong>on</strong>, studentssurveyed anticipated spending an average <strong>of</strong> $702 annually for textbooks in 2005 (Nati<strong>on</strong>al RetailFederati<strong>on</strong> 2006).The Student M<strong>on</strong>itor, a market research service, reports that total textbook spending hasseen a slight increase since 2001 (Student M<strong>on</strong>itor 2006). The table below, taken from <strong>the</strong>Student M<strong>on</strong>itor report, illustrates new, used, and total textbook spending per semester am<strong>on</strong>g allstudents from fall 2001 to fall 2005.TEXTBOOK SPENDING$400$350$300$250Spending$200$150NEWUSEDTOTAL$100$50$0Fall 2001 Fall 2002 Fall 2003 Fall 2004 Fall 2005TermSource: Student M<strong>on</strong>itor 2006As students are faced with increasing financial c<strong>on</strong>straints, many choose to comparis<strong>on</strong>shop and <strong>of</strong>ten turn to <strong>on</strong>line sources, such as Amaz<strong>on</strong>.com. According to <strong>the</strong> Student M<strong>on</strong>itor, inspring 2006, 69 percent <strong>of</strong> students purchased textbooks from <strong>on</strong>-campus bookstores,-19-