13.07.2015 Views

Zborník - Mesto Nitra

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THE UNIQUE and impressive mosaic in modern Greek Catholic Church of theTransfiguration of the LordThe Greek Catholic Church in Spišská Nová Ves is the only one in Slovakia whose sacraldecoration is from the modern epic mosaic of natural materials, located on the chancel in thealtar part which was created by the Mark Rupnik School from Centro Alleti in Rome (Hisworks can be admired in Lourdes, Fatima and Vatikan).THE LONGEST river canyon in Slovakia, 25 named waterfalls in 8 disclosed rocky gorges,many hiking anf biking trials, situated in the nearby National Park of the Slovak Paradise.2.6 VESZPRÉMspeaker: Tamara Lencsés, Bakony a Balaton regional tourist destination organizationThe Bakony and Balaton Regional Tourism Nonprofit Ltd. represented Veszprém town at theconference. During the informal conference program the director, Tamara Lencsés, presentedthe current and planned marketing activities of the regional DMO.Main dates of the Bakony and Balaton Tourist Destination and Regional DMO- 43 settlements- Following areas are involved:East-Balaton, Balaton-upperland, Bakony-Hills- Formation of the DMO in 2011- Members of the DMO organization: local governments (2) local TDM organizations (3) touristical and cultural associations (5) forestries (2)- TDM project 2011-2013Project budget: about 256 000 Euro- Aim: increasing tourist arrivals in the destination- Tools to achieve the object: product development and marketing activitiyProduct development and marketing activities:- construction of common and attractive tourist image for the region,- co-ordination of the activity, supply and services of the organizations andenterprises with an interest in tourism,- integrated marketing appearance on the tourism market of the supply,- creating a unique touristic profile,- strengthening of the special tourism products by product development,- creation of professional system of tourist hosting (regional tourist card, bikerental network, boardss and maps),- carrying out research on regional level.Marketingtools: common logo and image handbook51

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