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incorporate these Technologies into your own Marketing, Destination, Region. We believethat you have to choose!We create your Digital Identity – Innovate your Marketing.Mobile Web – QR Code – RSS – Digital Magazine (Digizine) – Video – Video GreetingsCard – Touch Screens (Displays) – Social Networsks.Mobile Web – We have already mentioned it in the introduction and there is no need to addanything at this point. Perhaps to find any simplier way of how to come near to this topic froma recipient point of view, or to make a recipient feel more familiar with this story.QR Code – The QR Code is a two-dimensional bar code. The Abbreviation „QR“ is derivedfrom the „Quick Response“, because the Code is designed with reference to the fast decoding.The principle of use lies in the fact that the QR Code printed on the paper or article will bescanned by Smartphone /an inteligent phone/ and its Software decodes the text information orany other multimedial one assigned to the symbol of QR Code.The DACR Project uses a unique technology that is not depending on the Software Platformof your Smartphone. It does not matter, whether you have Windows Mobile, iPhone, Android,Symbian, ... or any other one. And, moreover, the processing of the application adapts to adifferent Display (Sreen) Size of the mobile phone, or tablet.The application which is saved under the QR Code shall provide a visitor of your region withthe comprehensive text, photo and video information, direct call phone, information map,questionnaire etc. Examples of the QR-Code applications for the Slovak Tourist Board(SACR) the Slovak Association for Tourism, the Regional Tourism Association (OOCR)Trnava Tourism, the Spa Pieštany etc. will persuade you certainly that you will desire tobecome the owner of such application definitely.But, we would like to tell you basic information for using the QR Code even now as follows:Never put your traditional Website under the QR Code. Your customers will try it for 2-3times, but they will not more attempt to return to this page!The QR Code is primarily designed for mobile applications!/This mistake very often occurs in Slovakia/The motto of our Team is a Slogan: „Always One Step Ahead“. Now we can offer you thesolutions for your presentation that are based on the NFC Technology.What is NFC? The NFC Technology enables the wireless transmission of data over a shortdistance. After approaching a mobil phone to the NFC Symbol, the contact will beautomatically connected and the user either confirms, or refuses the service which wasoffered. How can you use this Technology to promote your business, destination, region?In respect of the fact that the NFC Tag (Command) can be programe in sequence, and in thismanner:your Information Centre, your entrance area has free WiFi. In your company premisesan advertising eye-catcher (billboard) can be placed with the following text: Put your mobilephone near to the NFC Symbol and download Mobile Guide to your Region to your mobilephone.What happens in this case? Mobile phone with the NFC Technology will be automaticallyconnected to your WiFi and offers to the recipient a possibility to view your Mobile RegionalGuide.Moreover, we can offer you one solution, which we believe is currently the best one. The Mixof the NFC and QR System of the DACR Product. Information under the NFC Tag enablesthe recipient to download the Mobile Guide to the Mobile Phone. After leaving yourpremises, this Guide can be used longer without Internet Connection!!!RSS – is a File Format for reading News on a Website. The RSS Technology allows InternetUsers to subscribe to news from the Web and usually occurs at Websites, where the content ischanged and updates are added.75