Zborník - Mesto Nitra

- From another point of view, we are aware of the fact that due to Globalization, thecooperation in Tourism which is known from the 60´s – 70´s of the former Century,and which was focused on the Local and Regional Associations of Tourism, using thecommon advertisig, taking part in the fairs and exhibitions, or founding InformationCenters, has to be replaced by higher-level of cooperation, the goal of which is toacquire new kinds of guests. It also requires the founding a Destination ManagementOrganization, which will be not only a common marketing institution, but alsoManagement Headquarter for a Destination. Because, in such central institution, dueto the common sources of funds and active cooperation, new Know-how, Strategies,and Management skills will be accummulated, which are not normally available forthe individual SMEs companies because of their Size.Law for the Support of Tourism has also brought the Organizations for DestinationManagement in Slovakia at the Turn of the Year 2011/2012. So, the Public and Privat Sectoris cooperating within the frame of PPP Partnership in the Regional Tourism OrganizationsOOCR). Each of them is performing its particular tasks. Accommodation Institutions, Caterers, Centers of Tourism, Follow-up ServiceProviders, Travellerś Guides, Transport Companies (Rails, Bus Operators, Airport,Air-Transport Companies...)Tourism Development should be cofinanced by all enterpreneurs that are deriving profit fromTourism – either directly or indirectly. The goal of the enterpreneurs, when taking decision onan Organization, should be a fact, whether this would able to progress and have a necessary„Business Drive“ as they are actively interested in the performance results of thisOrganization. At the same time, they should check on this Organization in order to dispose ofthe necessary Know-How in the field of modern Tourism and its performance has to beprofessional and effective.Public Sector generates mainly Environment for Service Delivery by Business Sector, as wellas that for Business and Tourism Development. It is responsible for a part of services that aresupplied to the participants of Tourism, e. g. parking places, Taxi services, local masstransportation, free time activities, Tourist Information Offices. At the same time, it isresponsible for communal services that form the Quality of Environment for Traveling ofTourists, such as – information marking, cleanness and orderliness of a village, maintenanceof walking routes, cycle routes etc.The goal of Public Sector, when taking decisions within the frame of the Organization, shouldbe the check of adequacy and universality of a territory, development of culture attributes ofdestination, assistance to Organization, when applying for Grants, looking for Investors in theapproved business planns, etc.Public Sector does not dispose of Tourism Supply, or only of a minimum one, or if so (e.g.swimming pools, museums, etc.), it does not use the business possibilities due to the nonprofitcharacter of its activities, as far as it would be possible. The Business Sector could be helpfulto the Public One in this sense as Advisory Service.The Regional Tourism Organization is very often and mistakenly regarded as a Municipal orSelf-governing Body. The above mentioned PPP Partnership Principle included in the Law,eliminates this implication by itself.56