Zborník - Mesto Nitra

Figure 4 CRUSH ModelSource: own elaborationRozhovory o značke – Talks about BrandImidž značky – Brand ImageVplyv značky – Brand InfluenceThis model offers an overview of how each element is operating. As far as yourproduct is rated highly for each element, it shows an evidence of better image of your productor your destination, and also the fact that a lot of people will be talking about them.Parallelism between Business and Poker GameThere is a parallel perspective on Business in contrast with a gambling poker game, asit has been already said by Tony Hsieh, the general manager of Zappos (Internet Sales ofShoes), which was purchased by Amazon for $ 1.2 billion in July, 2009. In addition to this,nearly all the games in an usual Casino are set to the detriment of player and the Casino willalways win from the long term point of view. But, Poker is a game against the other playersand the Casino is paid only for every game. Likewise in the Business World.Evaluation of opportunities on the market is similar as the game by itself: TableSelection is the most important decision. When knowing that it is impossible to succeed ata given table, the right decision is to replace it. Watch out also for a large number of players atthe table. Some may behave irrationally, or be unexperienced, but even though it is muchmore complicated to win, even for the best players. In a week position is it necessary to showstrength, and vice versa, in a strong one, weakness, in turn. It is also important to discern a„Bluff“. Businessman must participate by himself in it, what people say about him (Hsieh,2011).In the field of finance, you can apply the rules like this: You must always be preparedfor the worst option here. A win in the highest number of games does not mean the highestearnings from the long term point of view, and vice versa, no losing does not mean totalvictory. Business must be conducted where a positive return is expected, and not where itrepresents the least risk. It is important for a Businessman to bear in mind, how much he canafford to lose, and whether he has enough money for the game which is played.62