Zborník - Mesto Nitra

A question for you? Have you an option of reference to the RSS Channel your Website? Ifnot, you could try to do it. Two things could help you. If someone wants to get the up-to-dateinformation on you (The RSS Channel can be devided into sub-groups), he/she will sign upfor demand.The products of the DACR Project has an Added Value in that we are able to add it in theMobile Application. The result is an up-to-date Information on your activities, events, etc.Information is updated in the same sequence as they have been added to your classic Website.Digital Magazines – Digizines – Let us try to go forward.Let us start with little consideration. Let us describe the two situations. You know how it isyourself. After you have returned from the Fair for Tourism with a bag with printedbrochures, flyers, etc., you have found out that you have forgotten to bring, what you wantedthe most. Or a visitor will come to your Information Centre, or you are at the Fair and alladvertising materials were given away.What will offer you the present time in this case?As the last two years have been connected with the onset of the inteligent – Smartphones, asthe launching of the Mobile Tablets is expected in the next two years. And our and yourknowledge is arising from this precondition. The World of Digital Magazines and Brochuresis coming here to provide the reader with a wide range of interactivity. The Touch Controllingof a Digital Magazine, a possibility to insert Pictures, Videos, Web Links (references) withdirect Access, Mail Contacts, etc.And suddenly, the two above mentioned examples already have the solution.Download simply to your tablet what is missing, and offer to your customers a possibility tofind on your Website the printed brochure (expanded with digital interactive components)which has just been distributed to other visitors. And of course, you can also offer it to therecipients via the introduced QR Codes and NFC Technology.Our recommendation: Please, do not forget to add such solution in your financial items, whentaking decision on your next year´s budget.A small Note: We speak about an interactive Digital Magazine, not about the classic PDF!Video – it is still quite undervalued, but a significant marketing product. What else can giveyou more comprehensive information than a video sequence. Statistics say that watchingVideo, with 31%, is the fourth most frequently used activity of Internet Users, when watchingInternet on-line.The DACR Project in its vision has incorporated Video into a separate parts of the „Videoalbum of Slovakia“. You can view Demo version on your computer underwww.slovakiatravel.tv We know that it will be a „thorny way“ to find an understanding forcommon internet presentation of all Bodies of tourism in one place. /The biggest problem(challange) of the Slovak Tourism is – an unsifficient Cooperation !!!/.If you take a look at it, it will let you know for sure, what we offer. The basic idea is to builda year-round on-line Travel Fair, which, in addition to video, would offer your PDF –Brochures and basic information on this offer, and why it is worth a visit for travellers.The idea for such solution is in an easy step: set aside a small amount of the marketing budgetfor this common thing. Finally, this video still remains you for your our own presentation!76