Zborník - Mesto Nitra

So let´s go back to the topic: Why to be immobile, when we can be mobile? A few numbersfor the answer to that question.85 % of Tourists have been using mobile phones on vacation to get the information on theirstay!!!(Have you been at this year’s vacation without a mobile phone?)The below mentioned numbers suggest that it is a substantial loss in passing the necessaryinformation about you to the recipient, when existing without a mobile site. 472 million Smartphones and 73 million tablets were sold during the whole year 2011. Smartphones represents 70% of all mobile phones that were sold in Slovakia in 2012. The number of mobile phone users will increase by 1 billion in 2015, in total 4,6billion. The total number of devices connected to mobile networks is expected toincrease from 6,6 to 9,1 billion. Android by Google is dominating among the operating systems, with a market share of50,9%, followed by iOS from Apple with 23% market share. The share of Symbianhas significantly decreased from 32,3% in 2010 to last year´s 11,7%.The following question raises in this context after reading these numbers:You have not yet purchased any mobile application? Our recommendation: Do notunderestimate these figures!(A small Note: Do not think that if you fall behind in this field, the others are also behind!)And what we are actually talking about? You can try it simply on you Website. Write downthe address of your Website and see it. Will you be willing to zoom in and out on the page inorder to find something on the small screen of your mobile phone. Probably not. And nowimagine, especially the foreign visitors, who are already using these conveniences to a muchgreater extent. The marketing theorems clearly say: A mobile website of a subject of tourismis currently becoming one of the basic channels (we could say already – obvious) ofcommunication in marketing! It works simply in the world. You will type the address of yourwebsite, if you have done it the classic „Big Website“ will be opened, if you type it ona mobile device, a „small mobile version of Website“ will appear. Despite of the fact that it isonly a „small mobile version of website“ it can provide you with a variety of „Great“information sources! Why it can´t work in Slovakia? It´s only up to you ...Ask yourself the question, how many hours a day is your mobile phone turned on?Answer: 16-18 hours.So feel free to take advantage of this marketing channel and make yourself known !!!A marketing theorem says that every product is a marketing message. Nowadays, theword „product“ is started using in Tourism, especially in relation to the establishment of thenew Regional Tourism Associations (OOCR)How to sell a product?If you have made use of the „classics“ up to this time, which certainly includes Website,Prints, Exhibitions and that like, it is certainly necessary to include the elements of the mobiledigital marketing in this mix. Let me present them briefly.The product range of the DACR project represents a response to needs of present-days in thefield of digital and do not hesitate to say „Mobile“ Marketing. The use of Digital and MobileMarketing is presently a prerequisite for competitiveness in Tourism.The DACR project wants to make it easier for you to understand these Technologies, andwhat ist the most important, it offers you on the basis of knowledge and particular results to74