Zborník - Mesto Nitra

Important is:• the Concordance of opinions by the potential members, establishing members and theExecutive Team of the Organization – equal vision / acceptance of the vision, andmovement of the Destination in the future, acceptance of goals, and activities of theOOCR.Emphasis on the strong and stable partnership within the Organization:- Stay here despite of the problems and troubles that will appear – accept the fact that itis a „long distance running“- Partial effects might already manifest themselves in a short time period in the strongPartnership- Enjoy every small bit of success, too.- Assume your personal and enterpreneurial responsibility and the Involvment in theDevelopment of Your Tourist Destination – ITS SUCCESS ON THE MARKETDEPENDS ON YOU, TOO, AND THE APPROACH OF YOUR COMPANY /INSTITUTION TO ITS TARGETED DEVELOPMENT4 THE CREATION OF A SUCCESSFUL TOURISM DESTINATIONspeaker: Doc. Peter Dorčák, PhD., Ing. Ľudovít Nastišin, University of Prešov in Prešov,Faculty of managementAbstractOne of the basic features of each process is the fact that it is constantly evolving andimproving. Thus, we can convert this essence into the Marketing in today´s form. ManyAuthors who are concerned with this issue, offer a variety of definitions and interpretations ofwhat marketing really is. Basically the best fitted essence of Marketing is derived fromdefinition stated by Peter Drucker who notes that „Business has two-and the only two-basicfunctions – Marketing and Innovation“. (Drucker in: Dorčák, Pollák, 2012). Marketing andInnovation produce results, all the rest are costs. The ability of an Organization to attract, andthen to keep a customer, depends on the ability to create innovative products and services.This of course, also applies in the management of Tourism. In this article, the Authors try toclarify the selected Innovation and Trends that can be used in the creation of an effectiveTourism destination.Key wordsDestination, Travel Movement, Tourism.Destination and Destination ManagementThe basis for Destination Management is a Destination and its theoretical Definition.There are two possible views on this issue. In the first one, it is taken as a geographic area,territory or region. Here it is said about the geographical concept. The second one is that theDestination is considered to be a product of Tourism, which offers us the accommodation,catering, entertainment and a variety of attractions. In this case it is a marketing concept.Destination is a target area in the region, which is characterized by a typical andsignificant offer of attractions and tourism infrastructure in a broader sense: the country,regions, human settlements and other areas that are typical of a large concentration of tourismattractions, the developed services and other infrasrtucture of Tourism, resulting in a longtermconcentration of visitors. The main reasons for the use of the tools of Marketing, and theformulation of the Marketing strategy in fhe field of Destination Management are known from58