international catalogUe 2012 - Sweet & Maxwell

Professions / practice management• Provides key insights for reaching out to newclients while maintaining the loyalty gained froman existing client base.AspatoreSep 2010 9780314271204 PaperbackHK$850DRIVING BUSINESS RESULTS WITH YOURMARKETING STRATEGY: Leading MarketingExecutives on Adapting to Evolving Market Conditions,Leveraging New Technologies, and Embracing GlobalMarkets (Inside the Minds)Multiple AuthorsThis text provides an authoritative, insider’sperspective on creating and executing key programsand campaigns that align with the company’s missionand address evolving customer needs.• Shares best practices for building consistencyacross the organisation, delivering marketingsolutions with a global focus, and leveraging socialmedia and other new technologies.• Reveals marketing’s role in growing theorganisation’s reputation, generating brandexcitement, attaining market share, and deliveringbest-in-class services.• Shares insights on evaluating outsourcingopportunities, gathering and incorporatingfeedback, collaborating with the executive team,and differentiating from the competition.AspatoreAug 2010 9780314268617 PaperbackHK$700Health Care and the LawFourth EditionRebecca KeenanHealth Care and the Law Fourth Edition is recognisedas one of the leading texts setting out the basicprinciples of health care law in New Zealand.This book is an easy to understand, practical anduncomplicated account of health care law, making itan essential text for health practitioners, lawyers andstudents.Since 2004 when the Third Edition of this book waspublished, there have been a number of legislativechanges in the area of health law. This edition keepsyou current with these changes, with updates madeto all chapters. The inclusion of relevant case lawalso provides readers a greater understanding of thepracticalities of the law, how it has been applied andhow it may relate to them.Thomson Reuters AustraliaMar 2010 9780864726858 PaperbackHK$933LEGAL REASONINGJohn FarrarThis book takes a fresh approach to legal reasoningand its central place in legal education.Reference to the Australian and New Zealand law, thisbook focuses on how lawyers think and reason. It alsoconsiders how legal reasoning claims to be distinctive,while following practical reasoning techniques withpolicy and value elements.Thomson Reuters AustraliaFeb 2010 9780455227177 PaperbackHK$596LAWYER’ PROFESSIONAL RESPONSIBILITYFourth EditionGino Dal PontThis edition brings the statutory and rule-basedframework entirely up-to-date, addressing the newlegal profession legislation enacted in many Statesand Territories in Australia. It deals with all sourcesof professional responsibility, including case law,legislation and professional rules, and covers allAustralian jurisdictions. This book includes:• Comprehensive and accessible treatment oflawyers’ professional and ethical responsibilities.• Reference made to professional responsibilitymodels in other common law jurisdictions,including New Zealand, United Kingdom, andUnited States.Thomson Reuters AustraliaNov 2009 9780455226842 PaperbackHK$1,226238+852 3762 3222 www.sweetandmaxwell.com.hk smhk.salesenquiries@thomsonreuters.comPrices are correct at time of going to press, but may be subject to change without prior notification