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ASIAN HOTELS AND PROPERTIES PLC AnnuAl RepoRt 2012/13

ASIAN HOTELS AND PROPERTIES PLC AnnuAl RepoRt 2012/13

ASIAN HOTELS AND PROPERTIES PLC AnnuAl RepoRt 2012/13

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PASSION risk management31 <strong>ASIAN</strong> <strong>HOTELS</strong> <strong>AND</strong> <strong>PROPERTIES</strong> <strong>PLC</strong>Annual Report <strong>2012</strong> /<strong>13</strong>Risk Category and DescriptionStrategic risksBusiness Risk• The performance of the Company could be adversely affected dueto intense competition, unfavourable economic conditions and newentrants.Operational RisksCommercial Relationship Risk• Both business units of Asian Hotels and Properties <strong>PLC</strong>, theProperty division and the Hotel division benefit from closecommercial relationships with a number of key customers andsuppliers. The disruption of this can have negative consequences.Human Resource Risk• The Company’s Human Resources are the backbone of thebusiness, holding the Company together. The growth of theCompany is heavily dependent on the talents and efforts of thehighly skilled individuals that the Company is able to attract andretain. The recruitment and retention of employees is a constantchallenge.Control Measures and Action Plans to Mitigate Risks• The Company closely monitors competitor’s activities andstrategies. This process includes the reviewing of competitor’smarket share and performance. Where necessary new strategiesare formulated or existing strategies are revised to counter theactions of competitors.• Ongoing and timely investment to upgrade properties and facilities.• Exceeding customer expectations by careful analysis of guestfeedback and tailoring appropriate and prompt responses toidentified issues.• Constant creativity and innovation in products and services.• The Company devotes significant resources to carry out regulartraining programs to upgrade its levels of care in supporting theserelationships.• The Company undertakes regular surveys of customer satisfactionwhich are reviewed on a continuous basis.• As part of the performance appraisal process carried out in thecompany, a clear vision has been set out on career developmentand succession plans, enabling the Company to retain itsemployees.• Regular training in both locally and overseas are carried out inorder to infuse motivation, commitment and empowerment amongthe staff.• Recruitment of high calibre staff, effective induction to the Groups’corporate culture, transparency in Management actions andeffective communication lines are developed in the Company’sculture to foster good employee relationships.• Developing a spirit of unity by organising associate gathering tocelebrate staff birthdays, outings, sports activities, familyget-togethers and religious activities.

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