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Shawyer dissertation May 2008 final version - The University of ...

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and social conventions: flash mobs stop traffic with pedestrians twirling with abandon inan intersection, or turn hipsters into children playing “duck duck goose” in public parks.<strong>The</strong> element <strong>of</strong> play in flash mobs hearkens back to the ludic nature <strong>of</strong> the Yippiemovement and its tongue-in-cheek slogans like “abandon the creeping meatball!” or theYip-In’s call for roller-skating in Grand Central Terminal.<strong>The</strong> flash mob also echoes the Yippies’ revolutionary action-theater in its relianceon network organizing. Similar to the Yippies who answered the call <strong>of</strong> the Chicagoposter, or Yip-In leaflets circulated around the Lower East Side, flash mob actorsparticipate in the events because they are part <strong>of</strong> a network that facilitates communicationand connection between its nodes. <strong>The</strong> Yippies relied on their connections with otheractivist groups, such as Mobe and SDS, as well as their hippie connections, to create andcoordinate large crowds at revolutionary action-theater events. For example, at theFestival <strong>of</strong> Life Abbie H<strong>of</strong>fman planned and networked with other activists by means <strong>of</strong>walkie-talkies (McDarrah 25). “Bill” had the advantage <strong>of</strong> technology that could reachmore people: he used his email forwarding function to spread word <strong>of</strong> flash mobs throughhis own social network, then relied on individual nodes in that network to send theinformation further across the Web. When news <strong>of</strong> the Macy’s flash mob appeared onwebsites such as Sean Savage’s Cheesebikini? blog, readers in London, Minneapolis, SanFrancisco, Tokyo, and Kansas City all posted comments about upcoming flash mobs intheir own geographic area (“Upcoming” comment section). <strong>The</strong> immediacy <strong>of</strong> theelectronic network allowed word <strong>of</strong> flash mobs to spread widely very quickly, and thisresulted in dozens <strong>of</strong> flash mob events with thousands <strong>of</strong> participants.215

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