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Safe Blood Starts with Me - libdoc.who.int - World Health Organization

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SAFE BLOOD STARTS WITH ME – BLOOD SAVES LIVESViet Nam<strong>World</strong> <strong>Health</strong> Day 2000communications campaignThe Ministry of <strong>Health</strong>’s Centre for<strong>Health</strong> Education joined <strong>with</strong> theTherapy Department, the Haematologyand <strong>Blood</strong> TransfusionInstitute and the Hanoi <strong>Health</strong>Service to organize a communicationscampaign <strong>with</strong> themessage “<strong>Safe</strong> blood begins <strong>with</strong>each of us”. With support fromWHO, the ten-day campaignaround <strong>World</strong> <strong>Health</strong> Day focusedon the following major objectives:— raise public awareness of thesignificance of voluntary, nonremuneratedblood donation;— increase the number of safeblood donors.To achieve these objectives, thefollowing activities wereimplemented.National televisionbroadcastsA three-minute official messagefrom the Director of the WHORegional Office for the WesternPacific was broadcast on primetime on <strong>World</strong> News in Vietnameseand on VTV1 in English andFrench.Two reports were filmed on thesame television channels, one on“<strong>Blood</strong> donation to save lives”filmed at the Haematology and<strong>Blood</strong> Transfusion Institute, andanother showing an <strong>int</strong>erview <strong>with</strong>the WHO Representative during ameeting dedicated to <strong>World</strong> <strong>Health</strong>Day 2000.Only 20% ofViet Nam’s requirementsfor blood are metIn addition, a television spot wascommissioned to explain thesignificance of voluntary, nonremuneratedblood donation andself-screening for blood safety.A second television spot urgingpeople to give blood spanned sixdays at targeted viewing times(health, cultural and sportsprogrammes) on the Voice ofViet Nam.<strong>Blood</strong> drive in advance of<strong>World</strong> <strong>Health</strong> Day 2000More than 300 students and youngpeople from the capital citydonated blood in preparation forWHD 2000. The donations weremade at a meeting organized bythe Steering Board of theHumanitarian <strong>Blood</strong> DonationMovement of Hanoi. Launched in1994, the movement hadcollected, by 1999, 14,000 litresVice-Presidentof blood from 54,000 donors.According to the Haematology and<strong>Blood</strong> Transfusion Institute,voluntary donations account foronly 25% of the country’s bloodreserves.<strong>Me</strong>eting on voluntary,non-remunerated blooddonationA meeting was held at theMinistry of <strong>Health</strong> on 6 April2000, <strong>with</strong> a view to reviewing theimportance of voluntary, nonremuneratedblood donation, the113 ▲ WORLD HEALTH DAY ▼ SAFE BLOOD STARTS WITH ME

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