Secretary of State and Governor of Jalisco <strong>with</strong> other delegatesFocus on the State ofJaliscoThe State of Jalisco <strong>int</strong>ensified itsalready committed informationcampaign to promote voluntary,non-remunerated blood donation.With the Department ofCommunication and under theauspices of the Secretary for<strong>Health</strong>, a variety of materials suchas posters, documents and leaflets<strong>with</strong> poignant visual images andmessages were distributedthrough the State health medianetworks.On 6 April, a press conferencetook place <strong>with</strong> the Director-General of <strong>Health</strong> Services, DrHéctor Gallardo Rincón and otherkey personnel from healthlegislation and transfusionmedicine. The importance ofaltruistic blood donation formedthe basis of a press release, madeavailable to all communicationsmedia.An official ceremony in theAuditorium of the HospitalGeneral de Occidente on 7 Aprilwas highly mediatised andhonoured by the participation ofthe State Governor and the UnderState Secretary for <strong>Health</strong>, amongother notable dignitaries. To thebackdrop of key blood safetyimages, participants heardmessages from WHO and apersonal message from the StateGovernor, an extract of which isrelated below.“Today, we must double our effortsto move gradually from family tovoluntary blood donations.Hopefully, in a not too distantfuture, all Jalisciens in a positionto do so will give blood regularlyso that others, less fortunate, willlive or benefit from treatment thatonly this noble and altruisticgesture of life blood can makehappen. Our deepest thanks go toall <strong>who</strong> give blood, to the mediathat support us, and to all healthprofessionals <strong>who</strong> care about theoptimal use of this preciousresource—a real gift of life.”The Governor then set theexample for all his colleagues bybeing the first voluntary blooddonor of the podium.Focus on the State ofCoahuilaThe State <strong>Blood</strong> TransfusionCentre (CETS) was inaugurated in1990 as a blood bank for thequality control of centresmanaging blood components andthe supply of these around theclock. It also regulates bloodbanks and transfusion servicesthrough periodic controls to verifythat safety procedures areasurred. The State’s goal is toincrease altruistic and autologousdonors and minimize transfusionrisks and counts, today, 75 publicand private organizations relatedto bloodtransfusion.“... theCentre isopen toblooddonors 24hours/day”<strong>World</strong> <strong>Health</strong>Day 2000means “GiveLife”. <strong>Blood</strong>has always hada special placein the historyof localcultures, representing differentemotions: symbolism, mysticism,colour, fear, terror, sadism, alifeline, pain, love, racism,42 ▲ WORLD HEALTH DAY ▼ SAFE BLOOD STARTS WITH ME
Laboratory in Coahuilatragedy, or pure gold. Mysteriousand fascinating, the Egyptiansused it to rejuvenate their eldersand to cure illnesses, and theRomans to acquire strength.A ceremony took place at theState Hospital for Women in thepresence of the Secretary of Statefor <strong>Health</strong>, the Director of <strong>Health</strong>Services and many other healthpersonnel of Coahuila, highlightingthe activities of the CETS and thefact that the Centre is open toblood donors 24 hours a day.Potential donors pass three stagesto ensure safe blood transfusion:first, completion of an autoexclusionform, which explains therisks of unsafe blood; second, amedical visit to establish a clinicaldossier; and finally a laboratoryanalysis of a preliminary bloodsample. Last year, 1946 units ofblood were collected andunderwent 12,845 tests for majortransfusion transmissibleinfections.Focus on the State ofHidalgoThe concerted efforts—day afterday—in Hidalgo go towards blooddonation as an altruistic and nobleact and, in parallel, discouragingpaid or replacement donors.Altruistic donors should thereforehave a comfortable and cleanplace where they are welcomed bycompetent health servicespersonnel. All blood fortransfusion should be safe and istested for known infections.With unconditional support fromthe State health authorities, thefollowing activities were organizedfor WHD:An “on site” course in transfusionmedicine for physicians took placeon 3–7 April, conferring a diplomarecognized by the <strong>Me</strong>dical Schooland the <strong>Me</strong>dical College ofHidalgo. Ten medical specialiststaught the basic legal conceptsrelated to blood donation torepresentatives of bloodtransfusion services, blood banksand various health organizations.The course was based on theGeneral <strong>Health</strong> Law and inparticular articles related to thedonation of organs, tissue andother human parts, and official<strong>Me</strong>xican norms for the provisionof blood and blood components fora wide range of clinical andtherapeutic purposes. One of themost important themes of thecourse was quality assurance. Itwas agreed that quality normsshould be assured through healthcontrol visits, as well as follow-upmeetings, and that the courseshould be incorporated <strong>int</strong>o theDistance Learning Programme.An information meeting betweenthe National and State <strong>Blood</strong>Transfusion Centres and WHO/PAHO agreed that the State <strong>Blood</strong>Banks should be strengthened.The media was encouraged topromote altruistic blood donation.TV programmes compared thevalue of voluntary, nonremuneratedblood donationagainst paid donation, and invitedthe general public to donate bloodfor the anonymous patient <strong>who</strong>selife they may save, at least threetimes a year. Radio <strong>int</strong>erviewsfocused on motivating andsensitizing listeners to thedifferent functions of bloodcomponents. The correct answersto key questions were rewarded<strong>with</strong> safe blood prizes (caps,T-shirts, etc.)The safe blood theme wasenthusiastically promotedthroughout all strategic places inhealth sector hospitals and publicthoroughfares.Educational establishments suchas the Institute of Social Sciences,the Institute of Economic Sciencesand the School of <strong>Me</strong>dicine weretargeted <strong>with</strong> a mass informationcampaign, reaching a total of 800students. They learnt why we needblood and why it must be safe.Also of the responsibility they43 ▲ WORLD HEALTH DAY ▼ SAFE BLOOD STARTS WITH ME
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Are there any risksin giving blood?
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Department of Blood Safety and Clin