Safe Blood Starts with Me - libdoc.who.int - World Health Organization

targeted at health personnel of theHospital and the community onvoluntary blood donations. Radio,the local press and a pressconference issued safe bloodmessages, with the participationof health authorities andtransfused patients. Local schoolswere also involved, as well asclinicians, who were trained in theappropriate use of whole bloodand plasma.Antofagasta: a massiveinformation campaign waslaunched on voluntary blooddonation and the activities ofblood banks, with the keyparticipation of TV actors, andwith a panel presentation on localTV and radio. Badges were issuedto loyal blood donors.Atacama: here too, the HospitalCopiapó was the nucleus of acampaign for health personnel andthe general population. Pressconferences were held in thecities of Chañaral, Copiapó andVallenar; articles appeared inlocal newspapers, includingtestimonies from people in need ofblood products and posters weredisplayed in all hospitals.Of note was the launch of aweb site atwww.saludatacama.cl and aprize giving ceremony forvoluntary blood donors.Coquimbo: eventsincluded a promotion in ashopping centre, a posterexhibition, free bloodtyping; press conferences;spots in the media; and theactive participation of localauthorities. Voluntary blooddonation and information onthe appropriate use ofblood were heavilypromoted at the hospitals ofSalamanca, Combarbalá,Los Vilos, Vicuña, andCoquimbo y la Serena.Conferences in localschools and a painting competitionenhanced the momentum.Valparaíso-San Antonio : at thehealth services of these areas,blood safety messages werereinforced through stickers andpamphlets distributed in publicplaces. A press conference washeld at the regional Blood CentreSafe Blood Bannerand support to thecampaign ofpromotion,motivation andretention ofvoluntary blooddonors wasprominent at theGustavo FrickeHospital. Bloodcollections wereorganized at newvenues, drawn bythe donation of apublic person.Aconcagua: allhospitals of thisregion participatedin the campaign,supported bypublications in localnewspapers andradio. A local blood transfusioncommittee was also formed andofficial letters sent to blooddonors.O’Higgins Health Service: theclinical use of blood in the region,including the treatment ofcoagulation defects and an overallevaluation report, was the focus ofattention at the Hospitals SanFernando and Rancagua.Maule Health Service: ameeting was held for all medicalspecialities at the Hospital ofTalca focusing on the“Recommendations for the ClinicalUse of Blood and Blood Products”prepared by the Ministry ofHealth. Celebrities, including MrSergio Aguiló, MP, testified asblood donors and local schoolslearnt about voluntary blooddonations from students of theUniversity of Talca. The mainsquare showed exhibitions, asurvey on blood donation wascarried out and the creation of ablood transfusion committee wasmuch applauded.Bio-Bio Health Service:stickers, poster exhibitions,educational meetings for thecommunity and the distribution ofkey blood safety materials at allhealth centres in the regionfigured in the blood safetycampaign of this service. Thevoluntary blood donation of theHead of the Dialysis Unit, coveredby local press and TV, and the33 ▲ WORLD HEALTH DAY ▼ SAFE BLOOD STARTS WITH ME