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FoodEurope Issue 4 2016

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14<br />

show preview: Hi Europe & Ni <strong>2016</strong><br />

Hi Europe & Ni <strong>2016</strong><br />

29 November–1 December<br />

Frankfurt, Germany<br />

Hi Europe & Ni <strong>2016</strong> offers priceless industry knowledge across a wide range of presentations,<br />

guided tours and showcases. Below are some of the special features that make the show so<br />

important to our industry.<br />

Innovation tours<br />

Join a guided tour led by the experts at Nutrimarketing<br />

on one of the themes below. Meet the exhibitors who<br />

are responding to the latest trends in health and<br />

nutrition through innovation and hear from the<br />

companies themselves about their new products. Learn<br />

about the different applications to see how they could<br />

benefit you and your business.<br />

Sports nutrition<br />

Consumers are more and more interested in sport and<br />

physical activity as a way to improve their health and<br />

lifestyle. Sport nutrition includes products and drinks<br />

that prepare the body, enhance performance or help<br />

people to recover after intense training. This tour will<br />

focus on ingredients for muscle growth, joints, bones or<br />

heart health, but also ingredients for hydration or long<br />

lasting energy.<br />

Life stages<br />

The 1,000 days between a woman’s pregnancy and her<br />

child’s second birthday has a huge impact on his/her<br />

health later on life. A lot of scientific studies have<br />

pointed out the importance of nutrition early in life to<br />

enjoy healthier ageing. At the other end of the<br />

spectrum, the ageing population are focused on staying<br />

active for longer and the food industry is developing<br />

products to meet this need. This tour will focus on new<br />

ingredients for nutrition during pregnancy (in utero<br />

nutrition) and infant nutrition, right through to products<br />

for healthy ageing.<br />

Plant ingredients: greens are the new black!<br />

Superfoods, superfruits, forgotten vegetables, pulses,<br />

ancient grains and algae are just a few of the<br />

ingredients and foods benefiting from this trend. This<br />

tour will showcase the latest innovation and product<br />

development and give you inspiration as to how you can<br />

expand your portfolio. With increasing health and<br />

sustainability concerns around animal based products,<br />

an increasing number of consumers are seeking viable<br />

plant based alternatives to meat and dairy products. As<br />

the global meat substitute market is estimated to grow<br />

by 6.4% CAGR between 2015 and 2020 and the global<br />

dairy alternative market expected to grow by 15.5%<br />

each year until 2020, it is no wonder that the industry is<br />

increasingly taking note of this global and lucrative<br />

trend.<br />

Gut health<br />

Known as our ‘second brain’, our gut is the centre of<br />

our digestive and immune systems. This tour will focus<br />

on digestive heath with popular ingredients such as<br />

probiotics, prebiotics, fibres and digestive enzymes, but<br />

also immune health with ingredients that enhance our<br />

natural defences (vitamins, minerals, plants).<br />

www.foodmagazine.eu.com issue four | <strong>2016</strong>

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