FoodEurope Issue 4 2016
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show preview: ProSweets Cologne & ISM 2017 41<br />
Intelligent interface technology<br />
takes over the coordination of the<br />
individual modules as well as the<br />
connection to the superordinate<br />
corporate IT. All movements and<br />
positions of the belts, gates and<br />
transfer systems are constantly<br />
monitored electronically. The snack<br />
manufacturers also benefit from this<br />
flexibility, as the SCA series of<br />
Hastamat demonstrates. The plants<br />
pack one of the most popular<br />
snacks ever: stacked crisps. So that<br />
as many of the delicious, yet fragile<br />
crisps make their way to the<br />
consumer undamaged, the SCA<br />
series also takes care of the<br />
volumetric and gravimetric dosing in<br />
a way that is gentle on the<br />
products. The crisps are<br />
automatically taken out of the<br />
production, turned over, aligned in a<br />
uniform manner, gathered up and<br />
passed on to the filling system<br />
where they are sealed in aromaproof<br />
tins or trays. The number of<br />
lines can be flexibly chosen.<br />
Whether packing snacks or<br />
wrapping sweets in foil – what<br />
awaits the producers at ProSweets<br />
Cologne are optionally expandable<br />
systems, which ensure format<br />
changes within the shortest space<br />
of time. Hereby, the trade fair<br />
covers the entire spectrum of semiautomatic<br />
or simple automatic initial<br />
solutions through to multistage,<br />
complex system solutions.<br />
Good prospects for the 47th ISM<br />
ISM, the world’s largest trade fair<br />
for sweets and snacks, is setting<br />
course for its 47th edition and the<br />
signs are very good. Around 1,600<br />
exhibitors from approx. 65 countries<br />
are once again awaited, including<br />
top companies as well as smaller<br />
and medium-sized companies.<br />
Furthermore, industry newcomers,<br />
who are daring to take the plunge<br />
on the big trade fair stage, will be<br />
presenting their products and<br />
services in the Newcomer Area. The<br />
supporting programme is providing<br />
further highlights with the New<br />
Product Showcase, the Expert<br />
Stage and the Cologne Coffee<br />
Forum.<br />
Coffee and other hot drinks like tea<br />
and cocoa drinks have been a fixed<br />
part of ISM’s offering since 2015.<br />
They are not only considered to be a<br />
perfect companion to chocolate and<br />
biscuits, they also enhance the<br />
range of exhibits of ISM in an ideal<br />
way. In addition to the interested<br />
visitors from the retail trade and<br />
out-of-home market, the expansion<br />
of the offerings especially opens up<br />
new perspectives for buyers from<br />
sales channels: cafés,<br />
confectioners, bakeries and cake<br />
shops as well as from the<br />
specialised sweets and coffee trade.<br />
Coffee<br />
Coffee is receiving its<br />
own anchor point in<br />
the environment of<br />
chocolate and biscuits<br />
in the form of the<br />
‘Cologne Coffee Forum’<br />
The theme ‘coffee’ has developed<br />
its own dynamics over the past<br />
years. ‘Coffee to go’ is one of the<br />
outstanding successful concepts in<br />
the out-of-home market. Numerous<br />
‘coffee concepts’ – from the<br />
traditional coffee house and café,<br />
through to the specialised espresso<br />
bar and trendy roastery – have<br />
picked up on and successfully<br />
further developed the trend towards<br />
the black bean. These also<br />
encompass the expansion of the<br />
offer to include chocolate and<br />
biscuit specialities. The attractive<br />
combination also works the other<br />
way round: confectioners and<br />
specialised sweet shops<br />
successfully integrate selected<br />
ranges of coffee, tea and cocoa.<br />
Sweets, biscuits and hot drinks also<br />
share great proximity in the food<br />
retail trade, where they are often<br />
presented on neighbouring shelves<br />
and in adjacent product<br />
presentations.<br />
Cologne Coffee Forum<br />
Coffee is receiving its own anchor<br />
point in the environment of<br />
chocolate and biscuits in the form of<br />
the ‘Cologne Coffee Forum’.<br />
Important representatives of the<br />
Italian coffee culture have<br />
been won over, namely the<br />
Italian associations IAAC,<br />
the International Institute<br />
of Coffee Tasters, and<br />
INEI, the Instituto<br />
Nazionale Espresso<br />
Italiano. Hence,<br />
among others the<br />
central<br />
sampling bar<br />
is focusing<br />
on different<br />
roasts of Italian<br />
espresso,<br />
presentation forms and<br />
taste nuances. Information<br />
events and workshops convey<br />
profound knowledge on the ‘black<br />
gold’. Furthermore, for the first time<br />
the German Roasting Guild is<br />
exhibiting together with several<br />
German roasteries in the Cologne<br />
Coffee Forum.<br />
The Cologne Coffee Forum is being<br />
staged in Hall 5.2. In addition to<br />
sampling sessions, the emphasis of<br />
the offering is also on direct contact<br />
with the exhibitors.<br />
ISM Expert Stage<br />
A further information hotspot of<br />
ISM’s supporting programme is the<br />
ISM Expert Stage, where the<br />
market researchers of<br />
Innova Market Insight<br />
will once again be<br />
holding their trend<br />
lectures. Further partners<br />
are the online news<br />
platform, Confectionery<br />
News.Com and the EFH<br />
– the Institute for Trade<br />
Research, Cologne. The<br />
following themes are the<br />
focal point here: sweets<br />
and snacks trends,<br />
consumer trends and<br />
types as well as<br />
eCommerce in the daily<br />
business. n<br />
ProSweets Cologne &<br />
ISM<br />
www.prosweets.com<br />
www.ism-cologne.com<br />
www.foodmagazine.eu.com issue four | <strong>2016</strong>
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