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FoodEurope Issue 4 2016

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show preview: Hi Europe & Ni <strong>2016</strong>HiE Preview 17<br />

solutions in processing, packaging, equipment, R&D,<br />

contract manufacturing, food safety and services. To<br />

accommodate this, Hi Europe <strong>2016</strong> is introducing the<br />

Expo FoodTec pavilion. The Expo FoodTec Pavilion was<br />

launched at Food ingredients Europe in 2015 and we<br />

are pleased to now introduce it to Hi Europe. The Expo<br />

FoodTec Pavilion is your answer to a one-stop shop for<br />

sourcing solutions for your complete range of needs!<br />

Review of the last edition<br />

Health ingredients Europe 2014 was the biggest and<br />

best to date, with attendees growing a staggering 20%<br />

from the previous edition, cementing its place as<br />

Europe’s leading health, natural and nutritional<br />

ingredients platform.<br />

From 2–4 December 2014, more than 450 leading<br />

exhibitors such as DSM, Naturex, Beneo, Gelita,<br />

DuPont Nutrition & Health, plus many more, were<br />

present on the show floor, showcasing their latest<br />

innovations in the world of health, natural and<br />

nutritional ingredients. More than 8000 attendees from<br />

93 different countries gathered in Amsterdam to source<br />

from the 4,651 ingredients at the show, to network with<br />

industry colleagues and to learn about new processes,<br />

technologies and industry trends.<br />

Today’s consumers have become more concerned than<br />

ever about what they are eating and are actively<br />

seeking healthy, natural and functional foods. This was<br />

clearly reflected at the show with the most sought after<br />

ingredients being proteins, plant extracts, functional<br />

foods, flavourings and nutraceuticals. Visitors to the<br />

show included professionals from companies such as<br />

Mars, Pepsico, Coca Cola, Unilever, Danone, Nestlé<br />

and Heinz, once again highlighting the importance of<br />

health ingredients to the industry. 76% of these visitors<br />

held their company’s purchasing power, with 36% being<br />

c-suite level executives.<br />

The Health ingredients Europe show floor was also<br />

buzzing with features and educational programmes. A<br />

total of 2,095 attendees attended the seminar sessions,<br />

industry insights theatres, innovation tours and<br />

conferences, with the most popular topics being weight<br />

management, trends, sugar reduction and protein<br />

alternatives. New to Hi Europe was Fi TV, which<br />

generated much talk around the halls, with live<br />

interviews from the show floor, and live social media<br />

broadcasting. Health ingredients Europe <strong>2016</strong> will<br />

return to Frankfurt, Germany, one of the leading<br />

European cities in the food and beverage industry. From<br />

29 November – 1 December <strong>2016</strong> it will bring together<br />

once again the largest congregation of health, natural<br />

and nutritional professionals together, under one roof. n<br />

HiE & Ni <strong>2016</strong><br />

www.figlobal.com/hieurope<br />

ubm.figlobal.com/Natural/Ingredients<br />

www.foodmagazine.eu.com issue four | <strong>2016</strong>

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