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FoodEurope Issue 4 2016

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38<br />

show preview: ProSweets Cologne & ISM 2017<br />

ProSweets Cologne & ISM 2017<br />

29 January – 1 February 2017, Cologne<br />

It is the only trade fair of its kind worldwide – ProSweets Cologne offers the complete range of<br />

supplies for the sweets and snacks industry: from innovative ingredients, to pioneering packing<br />

solutions, through to optimised production technologies.<br />

In effective conjunction with ISM,<br />

the world’s leading trade fair for<br />

sweets and snacks, ProSweets<br />

Cologne covers the entire value<br />

chain of the industry.<br />

Renowned exhibitors from all<br />

product sections<br />

Renowned exhibitors from all<br />

product sections have registered for<br />

ProSweets Cologne 2017 – the<br />

international supplier fair for the<br />

sweets and snacks industry. The<br />

trade fair that is being held parallel<br />

to ISM anew next year can thus<br />

offer a well-positioned information<br />

and order platform for the sweets<br />

and snacks industry again in 2017.<br />

The companies that have already<br />

registered include, for example,<br />

Belgian Sweets Design, Döhler, Fuji<br />

Packaging, GNT, Haas, Knobel,<br />

Loesch, Sopp Industrie, VEMAG<br />

and Rudolf Wild. An expert<br />

supporting programme will<br />

accompany the trade fair, including<br />

a special event that deals with the<br />

theme of ingredients and<br />

reformulation. The Newcomer Area<br />

that offers young, innovative<br />

companies favourable participation<br />

options is also being repeated.<br />

Particularly in combination with<br />

ISM, the world’s most important<br />

trade fair for sweets and snacks,<br />

ProSweets Cologne offers unique<br />

synergies. ISM 2017 will once again<br />

bring over 1,500 exhibitors together<br />

with around 35,000 top buyers from<br />

all over the world.<br />

The sweets and snacks industry is<br />

continually faced with new<br />

challenges. The themes health and<br />

naturalness are as equally<br />

important as enjoyment and variety.<br />

The manufacturers will provide<br />

numerous impulses with new<br />

recipes that even redefine familiar<br />

products. Many animal products are<br />

being replaced by vegetable<br />

ingredients in the sense of a<br />

vegetarian or vegan diet. Sugar or<br />

fat-reduced alternatives are offered<br />

in addition to products that have<br />

already been introduced. Natural<br />

ingredients and dyes are in high<br />

demand.<br />

The adaptations to- or<br />

reformulations of the recipes that<br />

are necessary as a result offer<br />

manifold manufacturing<br />

possibilities. ProSweets Cologne<br />

offers comprehensive information<br />

and the important opportunity to<br />

exchange ideas within the industry<br />

on these and other themes. At the<br />

same time, ISM, which is being<br />

staged in parallel, presents an<br />

incomparable overview of new<br />

products from all over the world.<br />

ProSweets Cologne offers the<br />

exhibitors of ISM the opportunity to<br />

come into direct contact with their<br />

suppliers.<br />

New recipes thanks to alternative<br />

ingredients<br />

The consumers’ interest in natural<br />

ingredients is still booming, as is<br />

the trend towards sweets and<br />

snacks without sugar, fat and<br />

ingredients with allergenic<br />

potential. More and more<br />

consumers are selectively buying<br />

so-called ‘free-from products.<br />

ProSweets Cologne, the<br />

international supplier trade fair for<br />

the sweets and snacks industry, will<br />

be demonstrating, from 29 January<br />

to 01 February 2017 how recipes<br />

for sweets and snacks can be<br />

adapted to suit consumer trends<br />

www.foodmagazine.eu.com issue four | <strong>2016</strong>

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