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FoodEurope Issue 4 2016

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22<br />

show preview: Hi Europe & Ni <strong>2016</strong><br />

ADM: healthy and nutritious ingredients<br />

WILD Flavors & Specialty Ingredients (WFSI), a business unit of<br />

Archer Daniels Midland Company, will showcase its<br />

comprehensive ingredients portfolio. WFSI will be highlighting its<br />

extensive range of plant-based proteins and fibres, natural<br />

colours and flavours, nutritional ingredients, and high quality<br />

lecithins, designed to help its customers deliver products that<br />

meet demand for nutrition, function, texture and taste.<br />

WFSI’s technical experts will be on stand to discuss the<br />

opportunities available for manufacturers looking to meet customer demand for healthy,<br />

functional and convenient food and beverages. Additionally, visitors will be able to sample a variety of<br />

nutritious and flavoursome food and beverage concepts that demonstrate the broad applications and<br />

formulation expertise WFSI can offer.<br />

With consumers more focused on health and wellbeing than ever before, WFSI’s ingredients can ensure<br />

manufacturers stay ahead of the trend by enhancing the nutrient profile of their products, as well as offering<br />

natural colours and flavours, such as WFSI’s distinctive USP-grade mint oil, to support the industry shift<br />

towards clean label products.<br />

Diets high in protein<br />

In particular, diets high in protein are proving increasingly popular with consumers, leading to a high demand for<br />

protein-fortified food and beverages. WFSI’s protein beverage featuring CLARISOY ® isolated soya proteins will<br />

be available for tasting on stand. CLARISOY ® is ideal for increasing the protein content of beverages without<br />

negatively affecting the taste, colour or acidity of the finished product. This enables manufacturers to meet<br />

consumer demand for added nutritional benefits while also offering an exceptional taste experience.<br />

Eating on-the-go<br />

Modern consumers are also looking for convenient foods that can be eaten on the go. WFSI’s range of protein<br />

bars featuring the Textura range of customised protein crisps, which provide consumers with a convenient<br />

way to increase protein intake, will also be available on stand. Textura crisps are a great source of high quality<br />

protein, fibre and whole grains, and are available in a range of protein contents. Textura crisps can be used in<br />

food products in a cost-effective way to enhance nutrient content, and to provide texture and flavour. Also<br />

included in the bars is Fruit Up, a gluten-free, natural fruit sweetening system suitable for vegetarians and<br />

vegans. n<br />

Stand<br />

G24<br />

www.adm.com<br />

Arjuna: Indian gooseberry Ingredient<br />

Arjuna Natural Extracts Ltd. will launch TRILOW, its Indian<br />

gooseberry (Phyllanthus emblica, aka ‘amla,’) ingredient, a complete<br />

extract of fresh ripe fruits of wild amla, collected seasonally from the<br />

tree.<br />

Arjuna’s unique and proprietary gentle extraction process preserves<br />

ingredient functionality and ensures potency. TRILOW has attained<br />

US patents for its composition, plus has pending patents<br />

worldwide.<br />

Indian gooseberry is a traditional Indian fruit that combines superfruit health benefits with traditional<br />

Indian Ayurvedic formulations. In recent clinical trials, including results from a new study to be released<br />

at Hi Europe, it has demonstrated heart health benefits, including reducing LDL and triglycerides. The<br />

recommended dosage of TRILOW to promote cardiac health is just 500mg twice a day.<br />

Arjuna will also exhibit its leading turmeric extract brand, BCM-95 ® , an all-natural, patented formulation for<br />

supplementing food and beverages. The company will present latest clinical research results of its<br />

OXYSTORM ® standardised nitrate ingredient as well, showing that OXYSTORM could help athletes work out<br />

longer and harder. n<br />

www.arjunanatural.com<br />

Stand<br />

C29<br />

www.foodmagazine.eu.com issue four | <strong>2016</strong>

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