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Huebner<br />

Exploratory data mining is specifically designed to help the user explore the data and find<br />

interesting information buried within the large data that he or she is sifting through. There is so<br />

much data that we have within higher educational institutions, that we ought to begin converting<br />

that data into useful information and subsequently, knowledge! Data mining is clearly one way<br />

that higher education can gain much more knowledge about its customers and target customers.<br />

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ASBBS E-Journal, Volume 4, No.1, 2008 62

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