SleepTech Magazine / May - June 2017

109
With which products are you going
to Interzum Cologne fair? What is
your view on German market?
I have been participating in
Interzum since 2007. I went there
with several fairs and with several
concepts. As Verra foreign
trade this is our third year. We
will exhibit bed covers and components
that reflect our concept
in the fair. We will be hosting our
visitors at our stand at 11.2 Hall,
booth no. M038 and M039 in the
exhibition.
We could not get so further
with our mattress components
in Germany, however as for the
bed covers and machinery our
position is improving. Interzum
fair is not limited by the German
market. There will be visitors
and buyers from Africa, America
and other parts of the Europe. I
believe that it will be an efficient
and productive event.
What are the trends in demand
for raw materials for mattress
industries?
In my view, mattress market
behaves in line with fashion as
it was in the apparel businesses.
Ten years ago, new foam technologies
such as visco and memory
foam were on the agenda,
besides comfort issues. In line
with growing of mattress fabrics
producers, bedding industry
moved towards fashion issues.
For example, fabric producers
have been launching new concept
in fairs each year, such as
anti-bacterial, stress free, tesla
and other optional choices. When
design became a major issue
other components of mattresses
begin to change. Let’s say, aleo
vera extract is used in mattress
fabrics, so the green color of aleo
vera, which symbolizes nature,
gains dominance in other parts
and components of mattresses,
capsules become smaller,
form changes and new concepts
emerges.