SleepTech Magazine / May - June 2017

60
possible. We visit regularly to
our customers and listen to their
needs and demands.
What are innovations in the field of
bedding in the world? How do you
integrate these innovations into
your products?
The mattress sector in the world
is growing at least over 8% every
year. The changing lifestyle,
population growth, rising numbers
of hotel, hospital and project
business, known as contract
business, are the factors behind
the growth. So, the demand for
mattress fabrics is also growing.
Of course, with this supply
demand, new companies, companies
will enter in the market
and fuels the competition. In this
competitive environment, you
can go as far as your price. In
order to ensure profitability and
sustainability of our businesses,
we have to be different.
What are the customer preferences
in mattresses? How does customer
expectation affect production at
this point?
Each country has its own habits
and culture. Of course, producers
have to diversify their productions
accordingly. We have a
wide product range that can
meet any demand at this point
easily. We can meet almost all
the needs of the manufacturers.
Which countries do you have
export activities? Are you
exporting mattress-ticking fabrics
more or are you more active in the
domestic market?
Today, Boyteks exports to more
than 100 countries. Our brand is
among the top 10 companies of
Turkey in exports.
How is the reflection of different
cultures to the design side as a
company that has export activities
all over the world? Is there a