SleepTech Magazine / May - June 2017
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18<br />
The best<br />
of Turkey<br />
shines in the<br />
world with<br />
Turquality<br />
Major brands<br />
covered by<br />
Turquality program<br />
breakthrough among<br />
others carry the<br />
quality of Made in<br />
Turkey labels to all<br />
over the world.<br />
Turkish brands are rapidly integrating<br />
with developing technologies,<br />
bringing the trends around<br />
the world in unique products they<br />
design. The awareness about<br />
Made in Turkey labels and is<br />
increasing day by day in international<br />
arena. One of the most<br />
important projects supporting this<br />
aim is TURQUALITY®, a master<br />
brand for Turkish made products<br />
and companies. Thanks to the<br />
support provided by the project,<br />
companies in medical, beauty,<br />
furniture, carpet, textile, energy<br />
sectors and many other Turkish<br />
brands in the field are doing great<br />
success in the world. With the R &<br />
D efforts, more innovative products<br />
have begun to be launched in<br />
the markets. While engaging more<br />
activities in the world of innovation,<br />
Turkey is presenting the<br />
world with the finest companies<br />
with TURQUALITY® project.<br />
Turquality is the first and only<br />
state supported branding initiative<br />
in the world. Selected brands<br />
are registered under the project<br />
and supported for their several<br />
foreign trade activities. The companies<br />
covered, find more opportunity<br />
and funds for the promotion<br />
of their brands and products in<br />
abroad. Supports offered to the<br />
brands cover incentives given<br />
for the activities of fast growing<br />
brands from the production stage<br />
up to the marketing, sales and af-