Global Compact International Yearbook Ausgabe 2013
The UN Global Compact is the world’s leading platform for corporate sustainability. In describing the future aims of the Global Compact, UN Secretary-General H.E. Ban Ki-moon says: “A growing number of business in all regions recognize the importance of reflecting environmental, social, and economic considerations in their operations and strategies. Now the challenge is to move from incremental process to transformation – in society and markets alike.” The new 2013 edition of the Global Compact International Yearbook offers proactive and in-depth information on key sustainability issues and focuses on recent developments of stakeholder management such as managing corporate legitimacy, for example. Concomitant to this is the call for a more holistic reporting of companies’ financial and nonfinancial performance, which is expressed in the idea of integrated reporting. Furthermore, this edition highlights the connection between the sustainable development of African societies and the ways of managing and governing their natural wealth. The newest developments concerning the move toward a low-carbon economy are shown in the chapter on climate change, which emphasizes the importance of reducing the output of greenhouse gases. Corresponding to the idea of mutual learning, the Global Compact International Yearbook includes 43 good practices of corporate participants that showcase different approaches to the implementation of the Ten Principles of the Global Compact. The Global Compact International Yearbook is a product of the macondo media group and United Nation Publications in cooperation with the Global Compact Office in support of the UN Global Compact and the global advancement of corporate sustainability. It contains 196 pages.
The UN Global Compact is the world’s leading platform for corporate sustainability. In describing the future aims of the Global Compact, UN Secretary-General H.E. Ban Ki-moon says: “A growing number of business in all regions recognize the importance of reflecting environmental, social, and economic considerations in their operations and strategies. Now the challenge is to move from incremental process to transformation – in society and markets alike.”
The new 2013 edition of the Global Compact International Yearbook offers proactive and in-depth information on key sustainability issues and focuses on recent developments of stakeholder management such as managing corporate legitimacy, for example. Concomitant to this is the call for a more holistic reporting of companies’ financial and nonfinancial performance, which is expressed in the idea of integrated reporting. Furthermore, this edition highlights the connection between the sustainable development of African societies and the ways of managing and governing their natural wealth. The newest developments concerning the move toward a low-carbon economy are shown in the chapter on climate change, which emphasizes the importance of reducing the output of greenhouse gases.
Corresponding to the idea of mutual learning, the Global Compact International Yearbook includes 43 good practices of corporate participants that showcase different approaches to the implementation of the Ten Principles of the Global Compact. The Global Compact International Yearbook is a product of the macondo media group and United Nation Publications in cooperation with the Global Compact Office in support of the UN Global Compact and the global advancement of corporate sustainability. It contains 196 pages.
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Good Practice<br />
CSR Management<br />
of four children in the United States<br />
are not buckled in correctly: a statistic<br />
that can prove fatal in the event of an<br />
accident. Volkswagen of America is using<br />
the “SitSafe” program to train their<br />
customers in the correct use of child<br />
safety seats and seatbelts.<br />
Traffic education as a publicity magnet –<br />
Volkswagen commitment in China<br />
At Volkswagen, traffic safety is not limited<br />
to passenger cars. The Group is also<br />
involved with safety in the area of commercial<br />
vehicles and offers specific traffic<br />
and loading safety training. This is what<br />
Scania has based its worldwide competition<br />
“Young European Truck Driver” on<br />
and receives support from the European<br />
Commission and the <strong>International</strong> Road<br />
Transport Union for its efforts. Participants<br />
not only learn something about<br />
traffic safety but also train to make their<br />
driving style more fuel-efficient and<br />
environmentally friendly.<br />
Even beyond our production sites, our<br />
importers are busy working on increased<br />
traffic safety, for example the Turkish<br />
Volkswagen importer Dogus-Otomotiv,<br />
whose program “Traffic Is Life” raises<br />
awareness among Turkish drivers about<br />
safety in traffic. This includes an advertisement<br />
campaign that receives a lot of<br />
attention as well as exhibitions, concerts,<br />
and even rap festivals. The importer is<br />
even working closely with the Turkish<br />
government to improve traffic safety.<br />
As the examples in Turkey and Argentina<br />
show, the Volkswagen Group is looking<br />
to contribute toward traffic safety<br />
by keeping their customers aware –<br />
not only about the safety equipment<br />
fitted into their vehicles, but also on<br />
how their own behavior can increase<br />
traffic safety.<br />
Each year there are 90,000 deaths on<br />
the roads in China – that is 7.5 percent<br />
of all road deaths around the world: the<br />
darker side of China’s automotive boom.<br />
As it is the most successful automotive<br />
producer in China, Volkswagen has acknowledged<br />
its responsibility and has<br />
revived a classic solution from German<br />
road safety. The traffic education series<br />
“The Seventh Sense” once served to raise<br />
awareness among Germans about road<br />
safety issues. It is now experiencing a<br />
successful comeback in China with the<br />
title “Drive Safely, Drive the Volkswagen<br />
Way” – 40 episodes of this series have<br />
been shown to date and they are enormously<br />
popular in China.<br />
Why the seatbelt is so important; what to<br />
do when an accident has occurred; and<br />
why you should pay special attention to<br />
more vulnerable road users are among<br />
the key issues presented to the audience.<br />
Particularly noteworthy is that the episodes<br />
are not only very entertaining but<br />
also very educational. The series came<br />
into being by working closely with traffic<br />
experts from the Tongji and Jilin universities.<br />
Interviews with psychologists, use<br />
of case studies, and also appearances by<br />
prominent local television stars have ensured<br />
that Chinese road safety education<br />
is enjoyable to watch and has a lasting<br />
effect. The series started in 2008 and is<br />
broadcast primarily by television stations<br />
in the east of China and in the large cities<br />
of Beijing, Shanghai, Guangzhou, and<br />
Dalian, where there are large populations<br />
and a high number of passenger vehicles.<br />
The employees of Volkswagen Group<br />
China have often been invited behind<br />
the scenes of the series with the aim of<br />
raising awareness about traffic safety. The<br />
extravagant television castings have also<br />
become a true television spectacle. Child<br />
actors have been selected from among the<br />
sons and daughters of employees.<br />
Volkswagen is continuously offering its<br />
Chinese employees regular training programs<br />
on traffic safety using alternative<br />
media. The “Family Day for Traffic Safety<br />
Among Children” is just one example. In<br />
addition, Volkswagen dealers in China<br />
offer their customers practical safety training<br />
using professional driving instructors.<br />
“By engaging so extensively, Volkswagen<br />
AG is taking responsibility for society<br />
and is contributing toward sustainable<br />
development in China,” says Dr. Zhang<br />
Suixin, Vice President of the Volkswagen<br />
Group China.<br />
<strong>Global</strong> <strong>Compact</strong> <strong>International</strong> <strong>Yearbook</strong> <strong>2013</strong><br />
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