Global Compact International Yearbook Ausgabe 2013
The UN Global Compact is the world’s leading platform for corporate sustainability. In describing the future aims of the Global Compact, UN Secretary-General H.E. Ban Ki-moon says: “A growing number of business in all regions recognize the importance of reflecting environmental, social, and economic considerations in their operations and strategies. Now the challenge is to move from incremental process to transformation – in society and markets alike.” The new 2013 edition of the Global Compact International Yearbook offers proactive and in-depth information on key sustainability issues and focuses on recent developments of stakeholder management such as managing corporate legitimacy, for example. Concomitant to this is the call for a more holistic reporting of companies’ financial and nonfinancial performance, which is expressed in the idea of integrated reporting. Furthermore, this edition highlights the connection between the sustainable development of African societies and the ways of managing and governing their natural wealth. The newest developments concerning the move toward a low-carbon economy are shown in the chapter on climate change, which emphasizes the importance of reducing the output of greenhouse gases. Corresponding to the idea of mutual learning, the Global Compact International Yearbook includes 43 good practices of corporate participants that showcase different approaches to the implementation of the Ten Principles of the Global Compact. The Global Compact International Yearbook is a product of the macondo media group and United Nation Publications in cooperation with the Global Compact Office in support of the UN Global Compact and the global advancement of corporate sustainability. It contains 196 pages.
The UN Global Compact is the world’s leading platform for corporate sustainability. In describing the future aims of the Global Compact, UN Secretary-General H.E. Ban Ki-moon says: “A growing number of business in all regions recognize the importance of reflecting environmental, social, and economic considerations in their operations and strategies. Now the challenge is to move from incremental process to transformation – in society and markets alike.”
The new 2013 edition of the Global Compact International Yearbook offers proactive and in-depth information on key sustainability issues and focuses on recent developments of stakeholder management such as managing corporate legitimacy, for example. Concomitant to this is the call for a more holistic reporting of companies’ financial and nonfinancial performance, which is expressed in the idea of integrated reporting. Furthermore, this edition highlights the connection between the sustainable development of African societies and the ways of managing and governing their natural wealth. The newest developments concerning the move toward a low-carbon economy are shown in the chapter on climate change, which emphasizes the importance of reducing the output of greenhouse gases.
Corresponding to the idea of mutual learning, the Global Compact International Yearbook includes 43 good practices of corporate participants that showcase different approaches to the implementation of the Ten Principles of the Global Compact. The Global Compact International Yearbook is a product of the macondo media group and United Nation Publications in cooperation with the Global Compact Office in support of the UN Global Compact and the global advancement of corporate sustainability. It contains 196 pages.
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Good Practice<br />
Financial Markets<br />
Important advances in 2012 were made<br />
with the creation of a financial education<br />
strategy for the organization. This strategy<br />
took into consideration the priority<br />
stakeholders and their characteristics<br />
(employees, customers, and community)<br />
and the decision to utilize one language.<br />
The strategy went beyond communication<br />
and was applied to Bradesco’s<br />
sustainable inclusion and financial education<br />
strategies and models, so that all<br />
stakeholders could be aligned regarding<br />
social security, insurance, consumption<br />
and credit, investments, and citizenship.<br />
Another highlight was the launch of the<br />
Responsible Credit hotsite – open to<br />
customers and non-customers – and the<br />
inclusion of financial education content<br />
in network manager courses, with a view<br />
to emphasizing the responsibilities of<br />
each employee in guiding customers<br />
regarding their use of credit.<br />
In <strong>2013</strong>, the Portal de Educação Financeira<br />
(Financial Education Portal) was<br />
launched, which contains all of Bradesco’s<br />
related actions.<br />
Inside out<br />
In conjunction with guidance on the<br />
responsible use of credit as well as products<br />
and services offered to customers,<br />
Bradesco’s financial education measures<br />
include internal training. Personal finance<br />
courses and the newly launched<br />
Responsible Credit courses are provided<br />
through the intranet’s training system,<br />
named TreiNet, in addition to lecturers<br />
on financial education, onsite courses,<br />
and training for managers.<br />
Through trained staff, the financial<br />
knowledge is spread to other stakeholders:<br />
namely, the customers and community.<br />
Customers can download software,<br />
such as Net Finanças, to support personal<br />
or corporate financial management decisions.<br />
Net Finanças Pessoais and Net<br />
Finanças Prime versions allow for the<br />
importing of internet bank account data;<br />
accessing graphs and reports on financial<br />
situations; controlling investments and<br />
credit card expenses; and for understanding<br />
Bradesco Corretora’s operations and<br />
tax calculations. For customers with a<br />
University Account, the Bank offers online<br />
courses on financial education and<br />
other interesting themes. Another tool is<br />
the Responsible Credit hotsite that, in addition<br />
to offering services and guidelines,<br />
allows users to control their household<br />
budgets and better utilize their funds.<br />
Certain stakeholders need special attention<br />
regarding financial education, such<br />
as those in low-income communities. In<br />
the cities of São Paulo and Rio de Janeiro,<br />
the Bank conducted a number of lectures<br />
for nearly a thousand people in 2011 and<br />
created a specific booklet on personal<br />
finance. The topics of financial education,<br />
sustainability, and responsible credit<br />
were included in the Credit Municipal<br />
Meetings’ scope and objectives.<br />
In the first quarter of <strong>2013</strong>, a video training<br />
on financial education is scheduled to<br />
be available for the entire Bank network.<br />
Network’s strength<br />
Bradesco invests significantly in the<br />
organization and availability of online<br />
content, videos, and web tools on financial<br />
education for individuals and<br />
companies. The purpose is to offer didactic,<br />
accessible content on financing<br />
and related subjects in order to prepare<br />
customers to make decision on how<br />
to use and manage their money. Thus,<br />
much content is included on websites<br />
and distributed as follows:<br />
• Websites for individuals: Classic, exclusive,<br />
prime<br />
• Websites for companies: Retail<br />
Content structure on websites for individuals<br />
and companies: Financial Situation,<br />
My Revenues, My Expenses, My<br />
Projects, Financial Products, Responsible<br />
Credit, Useful Tools, Further Information,<br />
Keeping Up to Date with the Economy.<br />
• Click Conta (financial education for<br />
children and teenagers)<br />
Click Conta has produced a web series<br />
called Antenados, in which children play<br />
in the role of two brothers who discuss<br />
subjects that are based on certain situations<br />
and give tips on financial education.<br />
• Bradesco University Account (financial<br />
education for youngsters)<br />
The Bradesco University Account has<br />
developed the web series Pra toda vida,<br />
which helps university students to use<br />
money wisely. This is done through content<br />
and interactive videos that offer<br />
facts and situations of students and their<br />
personal finances.<br />
<strong>Global</strong> <strong>Compact</strong> <strong>International</strong> <strong>Yearbook</strong> <strong>2013</strong><br />
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