Global Compact International Yearbook Ausgabe 2013

Good Practice
Human Rights
1. All are equal before the law and are
entitled – without any discrimination
– to equal protection of the law.
2. Everyone is entitled to all the rights
and freedoms set forth in this declaration,
without distinction of any kind,
such as race, color, sex, language,
religion, political, or other opinions;
national or social origins; property;
birth; or other status.
3. Everyone has the right to freely and
peacefully assemble and associate.
4. No one shall be held in slavery or
servitude; and the slave trade shall
be prohibited in all its forms.
5. No one shall be subjected to torture
or to cruel, inhuman, or degrading
treatment or punishment.
6. Everyone has the right to life, liberty,
and security.
7. Everyone has the right to a nationality.
8. Men and women of full age, without
any limitations due to race, nationality,
or religion, have the right to marry
and to found a family of their own.
9. Everyone has the right to own personal
property as well as in association
with others.
10. Everyone has the right to freedom of
thought, conscience, and religion.
11. Everyone has the right to freedom
of opinion and expression.
12. All human beings are born free and
equal in dignity and rights. They are
endowed with reason and conscience
and should act toward one another
in a spirit of brotherhood.
Keeping all 12 articles in mind, a photo
shoot was organized. The creative agency
arranged sets for all 12 visuals for 12 pages
of the calendar. It was undoubtedly a
difficult but fascinating task to come up
with “state of the art” outputs, since the
concept of shadow puppetry is still new
in Bangladesh and using this in a calendar
was something no one in Bangladesh had
done before. When the final version appeared,
we were happy with the results.
People from all walks of life responded
positively. Especially the clients, large
corporate entities, NGOs, and humanitarian
organizations fully appreciated
the concept and initiative and expressed
their whole-hearted gratitude. After the
success of this project, GDIC decided to
run CSR-based campaigns regarding Human
Rights in 2013. The calendar was
an awareness-building project, whereas
future projects are aimed at bringing
direct and positive changes to the lives
of the victims. Some activation plans are
already in the pipeline. These projects will
emphasize women’s rights and women’s
empowerment as well as other related issues.
Green Delta has already offered its
sponsorship to the Bangladesh Women
Chamber of Commerce and Industries for
some of their upcoming projects.
The current state of Human Rights in
Bangladesh is a much talked about topic
these days, from both national and international
points of view. Bangladeshi
security forces are constantly being criticized
by Amnesty International and Human
Rights Watch. The abuse of children
and women is alarmingly high and on
the rise, as are attacks on minority communities.
With support from a number
of political parties, terrorists are committing
heinous acts in the name of religion.
Negative elements always seem to be
on an upward trend and prominently
highlighted, whereas positive actions
largely go unnoticed. Green Delta Insurance
plans to stick with positive actions
while making people aware of Human
Rights through their communication
tools. The awareness-building programs
and CSR of Green Delta go beyond the
idea of doing better business in the future
– rather, they highlight the need
to build a better society for our future
generations.
Global Compact International Yearbook 2013
85