C22749 JD Partner Proposal low res
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Welsh Fan Base<br />
Gender<br />
As to be expected, Welsh football fans are more likely to be male.<br />
Whilst generally older (54% over 45), there is a significant number in the 35 - 44 age group when compared to the general population.<br />
Some work required to engage the younger audiences.<br />
Gender<br />
Age<br />
Male<br />
48%<br />
71%<br />
18-24<br />
25-34<br />
10%<br />
12%<br />
14%<br />
17%<br />
35-44<br />
18%<br />
22%<br />
Female<br />
29%<br />
52%<br />
45-54<br />
18%<br />
18%<br />
55+<br />
36%<br />
35%<br />
Wales Football Fans<br />
UK General Population<br />
Wales Football Fans<br />
UK General Population<br />
– Significant uplift between Wales Football Fans and UK Gen Pop<br />
– Significant drop between Wales Football Fans and UK Gen Pop<br />
SAMPLE SIZE: Wales Football Fans n=1,210, UK General Population n=244,218
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