C22749 JD Partner Proposal low res
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Media Analysis<br />
Table 5: % Audience by Program Type<br />
TV metrics by match type<br />
46%<br />
54%<br />
Match Type Audience Coverage<br />
Home 4,751,239 157:56:22<br />
Away 3,990,423 383:26:01<br />
Total 8,741,662 541:22:23<br />
Total 13,547,325 918:11:48<br />
• In total the Welsh home games accounted for 54%<br />
of the overall viewership, with 4.7 million viewers.<br />
• The Netherlands proved a key market for viewerships,<br />
with the country generating 28% of the total Home<br />
viewership. This <strong>res</strong>ulted from the strong inte<strong>res</strong>t<br />
generated in the country by the Wales Vs. Netherlands<br />
friendly on 13 November 2015, with Cable channel SBS<br />
6 delivering 99% of the total Netherlands viewership<br />
(2.4 million viewers)<br />
• United Kingdom achieved the greatest level of both<br />
away viewership and broadcast coverage, delivering<br />
40% of the total Away viewership figure and 11% of<br />
the total Away coverage. The highly valuable and<br />
penetrating Sky Sport network delivered 90% of the<br />
total British Viewership.<br />
Home<br />
Away<br />
Table 6: Top Home Matches by Dedicated TV Audience<br />
Match<br />
Cumulative<br />
TV Audience<br />
% of Home<br />
total<br />
Broadcast Coverage<br />
(hh:mm:ss)<br />
% of Home<br />
total<br />
Wales Vs. Netherlands 2,541,400 53% 10:26:47 7%<br />
Wales Vs. Israel 685,150 14% 4:44:29 3%<br />
Wales Vs. Belgium 562,513 12% 31:12:12 20%<br />
Wales Vs. Cyprus 317,900 7% 20:46:53 13%<br />
Wales Vs. Northern Ireland 266,012 6% 50:35:50 32%<br />
Wales Vs. Bosnia 251,283 5% 14:33:05 9%<br />
Wales Vs. Andorra 126,980 3% 25:37:06 16%<br />
Total 5,795,542 405:44:35
Change language