C22749 JD Partner Proposal low res
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Media Analysis<br />
Table 19: Net Sponsorship Value by Program Type (as a percentage of total)<br />
Metrics by program type<br />
11%<br />
9%<br />
Brand<br />
Net<br />
Exposure Sponsorship<br />
Program Type (hh:mm:ss) Value (£)<br />
Live 31:43:29 £2,668,993<br />
Repeat 135:31:50 £348,007<br />
Highlights 5:32:26 £308,747<br />
Total 172:47:45 £3,325,747<br />
• Repeat/Delayed programming accounted for 78% of the<br />
total Brand Exposure delivered by Vauxhall, producing a<br />
Net Sponsorship Value of £0.3 million.<br />
• Live Programming produced the largest Net Sponsorship<br />
Value with a total of £2.7 million (80% of the global total).<br />
From this total the United Kingdom delivered £2.0 million<br />
(75% of the total Live programming), <strong>res</strong>ulting from the<br />
high and profitable Live audiences generated by both<br />
the Sky Sports and BBC networks (2.6 million and 0.5 million<br />
Live viewers <strong>res</strong>pectively).<br />
Digital refers to the Digital Viewership produced through<br />
streaming of video content on Facebook and YouTube<br />
80%<br />
Live Repeats/Delayed Highlights<br />
Table 20: Net Sponsorship Value by Channel Type (£,millions)<br />
£3.5m<br />
£2.9m<br />
£3.0m<br />
£2.5m<br />
£2.0m<br />
£1.5m<br />
£1.0m<br />
£0.5m<br />
£0.0m<br />
Cable<br />
£0.4m<br />
Ter<strong>res</strong>trial
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