C22749 JD Partner Proposal low res
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Media Analysis<br />
Vauxhall & FAW historical analysis<br />
This report examines the sponsorship performance of Vauxhall as the national partner for the Football Association<br />
of Wales.<br />
This report analyses dedicated TV broadcast coverage of Wales Internationals throughout the airing of each<br />
international game from September 2014 until the last friendly game before the Euro 2016, assessing the<br />
Sponsorship Value generated by Vauxhall.<br />
The report also takes into account all the Secondary Media generated by the Welsh December 2016, being these<br />
TV News, Online P<strong>res</strong>s and Social Media.
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