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C22749 JD Partner Proposal low res

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Welsh Fan Base<br />

Income<br />

Income appears to be fairly evenly distributed across the Welsh football fan base, with a significantly higher portion earning between £25,000<br />

and £35,000<br />

Household income<br />

Average household income<br />

Under £5,000 per year<br />

1%<br />

3%<br />

4%<br />

£5,000 to £9,999 per year<br />

7%<br />

£10,000 to £19,999 per year<br />

18%<br />

20%<br />

£20,000 to £24,999 per year<br />

11%<br />

13%<br />

£34,425<br />

£25,000 to £29,999 per year<br />

9%<br />

13%<br />

£30,000 to £34,999 per year<br />

8%<br />

13%<br />

£37,375<br />

£35,000 to £44,999 per year<br />

13%<br />

14%<br />

£45,000 to £59,999 per year<br />

£60,000 to £99,999 per year<br />

12%<br />

12%<br />

£100,000 and over<br />

0%<br />

4%<br />

Wales Football Fans<br />

UK General Population<br />

Wales Football Fans<br />

UK General Population<br />

– Significant uplift between Wales Football Fans and UK Gen Pop<br />

– Significant drop between Wales Football Fans and UK Gen Pop<br />

SAMPLE SIZE: Wales Football Fans n=1,210, UK General Population n=244,218

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