C22749 JD Partner Proposal low res

Media Analysis
3
SOCIAL MEDIA: SOCIAL MEDIA METRICS
FOOTBALL ASSOCIATION WALES | VAUXHALL WALES HISTORICAL ANALYSIS | DECEMBER 2016 | 14
Table 8: Vauxhall’s Branded Mentions by Platform
Table 8: Vauxhall’s Branded Mentions by Platform
Number of
Platform
Number mentions of
Platform
mentions
Twitter 33,684
Twitter 33,684
Facebook 1,179
Facebook 1,179
Tumblr 10
Tumblr 10
Blogs 3
KPIs
Blogs 3
Other 37
Social KEY media PERFORMANCE metrics METRICS
Other 37
Total 34,913
Event Wales Internationals
Total 34,913
Table 9: Top Five Twitter Hashtags
Location Worldwide
• The most used tweet hashtag during the monitoring Table 9: Top Five Twitter Hashtags
Number of
period* was
Date
#Getin,
December
which
2015
was
-
used
December
in
2016
Hashtag
63% of the total
Number mentions of
Hashtag #getin mentions 21,920
tweets.
• The most used tweet hashtag during the monitoring #getin#wal 21,920 9,768
• Vauxhall Wales’ period Man * was of the #Getin, Match which tweet was used for the in 63% Wales of the #wal #togetherstronger 9,768 3,231
Vs. Belgium Euro total 2016 tweets. Quarter-final (pictured above)
#togetherstronger #eng 3,231 2,688
was the most retweeted post, being retweed 2,031
• Vauxhall Wales’ Man of the Match tweet for the
#eng#semifinal 2,688 2,056
times^ and reaching 4.9 million people globally.
Wales Vs. Belgium Euro 2016 Quarter-final (pictured #semifinal Table 10: @FAWales & @VauxhallWales Twitter followers 2,056 growth (% increase, 11 June - 11 July 2016)
• The United Kingdom generated the largest proportion
above) was the most retweeted post, being retweed 10%
of branded tweets, accounting for 39% of the total
Table 10: @FAWales & @VauxhallWales Twitter followers growth (% increase, 11 June - 11 July 2016)
2 JULY
@VAuxhallWales
+9.2%
mentions produced 2,031 times^ on the and platform. reaching 4.9 million people
10% @VAuxhallWales
8%
2 JULY
@FAWales
globally.
+9.2%
@FAWales
8%
• The United Kingdom generated the largest proportion 6%
of branded tweets, accounting for 39% of the total 6%
4%
22
mentions produced on the platform.
JUNE
4%
22
+1.7%
2%
JUNE
+1.7%
2%
0%
0%
*The monitoring period for social media spanned from the 14th
December 2015 to 14th December 2016
^total retweets as of 8 December 2016
11/06
13/06
15/06
17/06
19/06
21/06
23/06
25/06
27/06
29/06
10/07
03/07
05/07
07/07
09/07
11/07