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Media Analysis Table 1:

Media Analysis Table 1: Dedicated TV Metrics by Top 10 Markets Cumulative Market TV Audience % of total Broadcast Coverage (hh:mm:ss) % of total United Kingdom 3,786,280 43.3% 107:20:00 19.8% Netherlands 2,451,700 28.0% 11:54:00 2.2% Serbia 480,950 5.5% 2:01:00 0.4% TV metrics by markets Pan Middle East 318,413 3.6% 19:11:03 3.5% Russia 207,317 2.4% 33:14:00 6.1% Indonesia 182,000 2.1% 1:48:52 0.3% • Wales International programming generated 8.7 million viewers from 541 hours of coverage. • Europe accounted for 82% of the total TV audience standing at 7.2 million viewers, with the United Kingdom producing 3.8 million viewers, equivalent to 43% of the total audience number. The Sky Sports network produced 3.3 million viewers, equivalent to 87% of the British TV viewership. • Outside of Europe both the Pan Middle East and Indonesia showed a good level of Interest within the Welsh International Games. Both countries accounted for 6% of overall viewership and recorded an average hourly audience of 10,110. *Other includes the remaining 40 markets who aired at least two hours of coverage Vietnam 138,513 1.6% 1:47:00 0.3% Sweden 137,099 1.6% 23:45:00 4.4% Poland 101,600 1.2% 14:58:32 2.8% United States 96,831 1.1% 31:50:00 5.9% Other 840,960 9.6% 293:32:56 54.2% Total 8,741,662 541:22:23 Table 2: Audience and Duration by Continent 8.0m 7.0m 6.0m 5.0m 4.0m 3.0m 2.0m 1.0m 0.0m 0.4m Africa & Middle East 0.7m Asia Pacific 0.3m Central & South America 7.2m Europe 0.1m North America 480:00:00 384:00:00 288:00:00 192:00:00 96:00:00 0:00:00 Audience Coverage

Media Analysis Table 3: % Audience by Program Type TV metrics by program type 20% 10% Broadcast Cumulative Coverage Program Type TV Audience (hh:mm:ss) Live 6,131,168 99:23:35 Repeats/Delayed 1,741,201 424:37:14 Highlights 869,293 17:21:34 Total 8,741,662 541:22:23 • Cable programming generated 85% of the total viewership (7.5 million viewers) coming from 522 hours worth of coverage. • Live programming gained the greatest level of viewership from just 18% of the total coverage (99 hours). Live coverage produced 70% of the total audience (6.1 million viewers), with Highlights programming generating 51,135 viewers per hour. • Terrestrial channels still generated a good level of viewership from over 19 hours of coverage. As a whole terrestrial achieved a 371% increase in viewers per hour in comparison to Cable channels, with 67,392 viewers per hour. 70% Live Repeats/Delayed Highlights Table 4: Dedicated TV Audience by Terrestrial, Cable and Digital* 8.0m 7.5m 7.0m 6.0m 5.0m 4.0m 3.0m 2.0m 1.0m 1.3m 0.7m 0.0m Cable Terrestrial Digital

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