C22749 JD Partner Proposal low res
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Media Analysis<br />
Table 3: % Audience by Program Type<br />
TV metrics by program type<br />
20%<br />
10%<br />
Broadcast<br />
Cumulative Coverage<br />
Program Type TV Audience (hh:mm:ss)<br />
Live 6,131,168 99:23:35<br />
Repeats/Delayed 1,741,201 424:37:14<br />
Highlights 869,293 17:21:34<br />
Total 8,741,662 541:22:23<br />
• Cable programming generated 85% of the total viewership<br />
(7.5 million viewers) coming from 522 hours worth of coverage.<br />
• Live programming gained the greatest level of viewership<br />
from just 18% of the total coverage (99 hours). Live coverage<br />
produced 70% of the total audience (6.1 million viewers), with<br />
Highlights programming generating 51,135 viewers per hour.<br />
• Ter<strong>res</strong>trial channels still generated a good level of viewership<br />
from over 19 hours of coverage. As a whole ter<strong>res</strong>trial<br />
achieved a 371% increase in viewers per hour in comparison<br />
to Cable channels, with 67,392 viewers per hour.<br />
70%<br />
Live Repeats/Delayed Highlights<br />
Table 4: Dedicated TV Audience by Ter<strong>res</strong>trial, Cable and Digital*<br />
8.0m 7.5m<br />
7.0m<br />
6.0m<br />
5.0m<br />
4.0m<br />
3.0m<br />
2.0m<br />
1.0m<br />
1.3m<br />
0.7m<br />
0.0m<br />
Cable Ter<strong>res</strong>trial Digital
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