C22749 JD Partner Proposal low res

Media Analysis
Table 1: Dedicated TV Metrics by Top 10 Markets
Cumulative
Market
TV Audience % of total
Broadcast Coverage
(hh:mm:ss)
% of total
United Kingdom 3,786,280 43.3% 107:20:00 19.8%
Netherlands 2,451,700 28.0% 11:54:00 2.2%
Serbia 480,950 5.5% 2:01:00 0.4%
TV metrics by markets
Pan Middle East 318,413 3.6% 19:11:03 3.5%
Russia 207,317 2.4% 33:14:00 6.1%
Indonesia 182,000 2.1% 1:48:52 0.3%
• Wales International programming generated 8.7 million
viewers from 541 hours of coverage.
• Europe accounted for 82% of the total TV audience
standing at 7.2 million viewers, with the United Kingdom
producing 3.8 million viewers, equivalent to 43% of
the total audience number. The Sky Sports network
produced 3.3 million viewers, equivalent to 87% of the
British TV viewership.
• Outside of Europe both the Pan Middle East and
Indonesia showed a good level of Interest within the
Welsh International Games. Both countries accounted
for 6% of overall viewership and recorded an average
hourly audience of 10,110.
*Other includes the remaining 40 markets who aired at least two hours of coverage
Vietnam 138,513 1.6% 1:47:00 0.3%
Sweden 137,099 1.6% 23:45:00 4.4%
Poland 101,600 1.2% 14:58:32 2.8%
United States 96,831 1.1% 31:50:00 5.9%
Other 840,960 9.6% 293:32:56 54.2%
Total 8,741,662 541:22:23
Table 2: Audience and Duration by Continent
8.0m
7.0m
6.0m
5.0m
4.0m
3.0m
2.0m
1.0m
0.0m
0.4m
Africa & Middle
East
0.7m
Asia Pacific
0.3m
Central & South
America
7.2m
Europe
0.1m
North America
480:00:00
384:00:00
288:00:00
192:00:00
96:00:00
0:00:00
Audience
Coverage